What's included

• Brand questionnaire

  Included in the Brand Essentials Package is a concise and targeted brand questionnaire that plays a pivotal role in understanding your business and crafting a tailored brand identity. This questionnaire covers key aspects such as your business background, target audience, and core values. It delves into your brand's personality, voice, and positioning, ensuring that the design team captures the essence of your vision. Additionally, the questionnaire explores your preferences for colors, aesthetics, and any specific design inspirations. By gathering this vital information, the brand questionnaire enables me to create a visual identity that authentically represents your brand and resonates with your desired audience. With this compact yet comprehensive brand questionnaire, I lay the groundwork for a successful and impactful brand presence, tailored to your unique goals and aspirations.

• Mood boards (2 concepts)

  In this package, I include the creation of two captivating mood board concepts. These mood boards serve as visual representations of your brand's aesthetic and tone. Each concept presents a curated collection of colors, typography, imagery, and design elements that capture the essence of your brand. By exploring two distinct mood board concepts, I offer you a glimpse into different visual directions and possibilities for your brand identity. These mood boards act as a source of inspiration and guide the subsequent design process, ensuring a cohesive and impactful brand presence. With my carefully crafted mood board concepts, you'll have a solid foundation to build upon and create a visually compelling brand that resonates with your target audience.

• Logo Suite (primary logo, secondary logo and sub-mark)

  The logo suite included in the Brand Essentials Package offers a comprehensive set of logo variations and formats to meet your branding needs. It encompasses the creation of a primary logo, along with secondary logo variations, such as simplified or stacked versions, providing versatility and adaptability across different platforms and applications. The logo suite ensures consistent representation of your brand identity, whether it is for digital platforms, print materials, or social media profiles.

• Color Palette

  The color palette included in this package is carefully curated to enhance your brand's visual identity and create a lasting impression. The color palette consists of a thoughtfully selected combination of colors that align with your brand's personality, values, and target audience. I consider factors such as color psychology, market trends, and your brand's unique positioning to craft a palette that evokes the desired emotions and resonates with your audience. The color palette not only provides aesthetic appeal but also promotes consistency and recognition across various touchpoints. With a cohesive and harmonious color palette, your brand will have a distinct visual presence that captivates and engages your target audience, reinforcing brand recognition and fostering a memorable brand experience.

• Typography

  Typography is a powerful tool that can enhance the aesthetics, readability, and overall impact of a design. By carefully choosing the right fonts and styles, I can create a visually appealing and effective design that communicates the desired message to the target audience while also reflecting your brand's identity and values.

• Brand Guidelines

  Brand guidelines, also known as brand standards or brand style guides, are a set of rules and instructions that define how your brand should be represented across all communications and touchpoints. These guidelines will ensure that your brand's visual identity remains consistent and cohesive, regardless of who creates or manages the brand's content. Brand guidelines will cover the following areas: 1.Logo usage 2.Color palette 3.Typography 4.Imagery 5.Voice and tone

• Final files

  Vector files Raster files Web-ready files (JPG, PNG)

• 2 Revisions

  The purpose of offering a set number of revisions is to ensure that my design meets your needs and expectations while also maintaining a manageable scope for the project.