What's included

• Brand questionnaire

  A comprehensive brand questionnaire is an integral part of a full branding package. This questionnaire serves as a valuable tool for gathering crucial information about your brand, its essence, and its target audience. It delves into various aspects, starting with your business background and mission, exploring your desired brand values, personality, and positioning in the market. Additionally, the questionnaire delves into your preferences regarding visual elements, such as color schemes and typography, as well as your desired brand voice and communication style. It also considers factors such as competitor analysis, brand differentiation, and touchpoints where your brand interacts with customers. By delving into these details, the brand questionnaire enables branding professionals to gain a comprehensive understanding of your brand and lay the foundation for a strategic and cohesive branding approach that resonates with your target audience and aligns with your business objectives.

• Mood boards (2 concepts)

  Two carefully curated mood board concepts are included in this package. The mood boards will serve as visual representations of distinct design directions, capturing different moods, aesthetics, and brand identities. Concept 1 will present a specific visual style, incorporating color schemes, typography, imagery, and textures that evoke a particular ambiance. Concept 2, on the other hand, will showcase an alternative approach, offering a different mood or style that resonates with the brand's essence. By providing two thoughtfully crafted mood board concepts, I aim to empower clients with the opportunity to explore different creative possibilities and make informed decisions about the visual direction that best aligns with their brand identity and appeals to their target audience. These mood boards will serve as a solid foundation to guide the subsequent design process and ensure a cohesive, visually captivating brand presence across various platforms and touchpoints.

• Logo Suite

  The logo suite is a collection of carefully crafted logo variations and formats that provide versatility and adaptability for various branding needs. It typically includes the primary logo, which serves as the main representation of the brand, along with alternative logo variations such as a simplified version, a horizontal or stacked layout, and a monochrome option for specific use cases. Additionally, the logo suite encompasses different file formats suitable for both print and digital applications, ensuring that the logo can be seamlessly utilized across a range of mediums, including business cards, signage, websites, social media profiles, and more. By providing a complete logo suite, I aim to equip businesses with a consistent and impactful visual identity that can effectively communicate their brand message and create a memorable impression across all platforms and touchpoints.

• Color Palette

  In the comprehensive branding package I provide, an integral component is the inclusion of a meticulously curated color palette. The color palette is thoughtfully crafted to reflect the brand's unique identity, evoke specific emotions, and create a harmonious visual experience. It encompasses a carefully selected range of colors that work in tandem to create a cohesive and impactful brand presence. The primary colors chosen for the palette serve as the foundation and main representation of the brand, while the secondary colors complement and enhance the overall aesthetic. The color palette is designed to ensure versatility, allowing for adaptability across various brand elements and touchpoints. By incorporating a well-defined and purposeful color palette, businesses gain a powerful tool to establish a consistent visual identity, strengthen brand recognition, and foster a memorable and engaging brand experience for their audience. With the color palette included in the branding package, clients can confidently infuse their brand materials, designs, and communications with a harmonious and visually compelling color scheme that captures the essence of their brand.

• Typography

  In the comprehensive branding package I provide, an essential element is the inclusion of a meticulously curated typography selection. Typography plays a pivotal role in establishing the visual identity and conveying the brand's personality. The package includes a thoughtfully chosen combination of fonts that align with the brand's values, enhance readability, and create a consistent and memorable brand experience. The primary font is carefully selected to represent the brand's logo, headlines, and prominent textual elements. It is chosen for its distinctiveness, legibility, and ability to capture the essence of the brand. Additionally, the package encompasses secondary fonts that complement the primary font, adding versatility and visual interest to subheadings, body text, and other design elements. The typography selection is designed to ensure visual harmony, consistency, and alignment with the brand's overall aesthetic. By incorporating a well-curated typography selection in the branding package, businesses can effectively communicate their brand message, establish a professional and cohesive visual identity, and create a lasting impression on their audience.

• Brand pattern and elements

  In the branding package I offer, an important component is the inclusion of a distinctive brand pattern and elements. These elements add depth and visual interest to the brand identity, creating a cohesive and memorable brand experience. The brand pattern is a unique and repeating design that incorporates key brand elements, such as the logo or other visual motifs, into a pattern that can be used across various touchpoints. This pattern serves as a visual asset that reinforces brand recognition and creates a consistent look and feel. Additionally, the package includes other brand elements such as icons, illustrations, or graphical elements that align with the brand's aesthetic and enhance its visual storytelling. These elements are carefully designed to reflect the brand's personality and can be utilized in various applications, such as social media graphics, website elements, packaging, and marketing materials. By incorporating a distinctive brand pattern and elements in the full branding package, businesses can elevate their visual identity, enhance brand consistency, and create a cohesive and engaging brand experience for their audience.

• Brand Guidelines

  In the comprehensive branding package I offer, a vital component is the inclusion of a detailed set of brand guidelines. Brand guidelines serve as a comprehensive manual that outlines the key elements and specifications necessary to maintain a consistent and cohesive brand identity. These guidelines provide clear instructions on how to properly utilize the brand assets across various platforms and applications. The guidelines typically cover the following aspects: 1.Logo usage 2.Color palette 3.Typography 4.Imagery 5.Voice and tone 6.Brand Consistency

• Final files

  Vector files Raster files Web-ready files (JPG, PNG)

• 3 Revisions

  In the branding package I offer, I have thoughtfully included the provision for up to three revisions.These revisions provide clients with the opportunity to actively participate in the design process and ensure that their vision is fully realized. Here's how the revision process works: Initial Design Presentation: The process begins with the presentation of initial design concepts based on the client's brief and requirements. The client then has the chance to review the designs and provide detailed feedback on elements they would like to see revised or refined. Revision Rounds: Based on the client's feedback, I proceed with the revision rounds. Each round involves implementing the requested changes and fine-tuning the branding elements to better align with the client's preferences. The revised designs are then shared with the client for further evaluation and feedback.