Core Branding Package

Jordan McKee

Starting at

2,500

About this service

Summary

I design strategic brand identities that are sure to create a meaningful, lasting impression on your audience. I create brands for businesses who want bold, creative and unique designs backed by strategy and research.

Process

Brand Strategy & Creative Direction

This includes detailed information on brand strategy, brand personality, and two moodboard options to choose from, which will determine the creative direction of the project.

Concept Presentation

After agreeing on the creative direction, I will present an entire visual identity concept.

3. Revisions

If there are changes needed for the project, I will work on a round of revisions and send over an updated presentation!

4. Goodbye

After you are happy with all of the assets, I will send everything across with a brand guidelines PDF - a detailed presentation on how to effectively use your brand and visual assets in the best way!

FAQs

How many revisions do I get?
You can get 2x free rounds of revisions per asset.

What's included

Brand Strategy & Creative Direction
A presentation detailing your brand strategy, findings from competitor research, sample messaging, and the future creative direction and personality of your brand.
Logosuite
Includes a strategically-designed primary logo, with additional secondary and submark logos.
Colour palette
Comprehensive colour palette with combinations guide and extended palette.
Brand pattern
Logo-based or illustration-based brand pattern.
Brand Typography
Strategically-chosen brand typography with guidelines.
Brand guidelines
40+ page PDF detailing the new branding and how to correctly use it.

Example projects