Brand Foundations: Messaging + Visual Brand Kit
Starting at
$
2,000
About this service
Summary
Deliverables
FAQ
FAQs
Who is this branding kit best for?
This is best for founders and small teams in fashion, beauty, retail, or lifestyle who want clarity around their brand and a solid foundation to build from: whether they’re launching, evolving, or feeling stuck
What does the process and timeline look like?
Projects typically take 3–5 weeks and are collaborative by nature. I start with discovery and alignment, then move into positioning, messaging, and visual direction, with regular check-ins along the way.
Do you design logos or visual assets?
I don’t design logos or final visual assets, but I do provide logo direction, mood boards, and creative guidance. I often collaborate closely with a graphic designer to help bring the brand vision to life.
Do you offer custom scopes or add-ons?
Yes. While the branding kit covers the core foundations, I’m happy to tailor the scope or collaborate on additional strategy work depending on the brand’s needs.
What's included
Brand Positioning & Messaging
A clear summary of your brand’s positioning, including who you’re for, what makes you different, and how you talk about your brand. This includes core messaging and an elevator pitch to guide marketing and communication decisions.
Brand Voice & Tone Guidelines
Defined brand voice and tone guidelines that outline how your brand should sound across channels, with examples to help teams write consistently and confidently.
Visual Identity Guidelines
Visual brand direction and guidelines using existing assets, including color palette, typography, and logo usage. This can include logo direction, mood boards, and creative inspiration, as well as collaboration with a graphic designer to bring the vision to life.
Brand Usage & Application Examples
Practical examples showing how the brand comes to life across key touchpoints (e.g. website, social, email, or marketing materials), helping teams apply the brand consistently and confidently.
Duration
4 weeks
Industries