Brand Foundations: Messaging + Visual Brand KitBeatriz Saavedra
I create strategic branding kits for fashion, beauty, retail, and lifestyle brands, informed by experience working with both global brands like Michael Kors and early-stage startups. I bring a practical, real-world approach to brand positioning, messaging, and visual direction, helping teams build clarity and consistency without overcomplicating the process.
What's included
Brand Positioning & Messaging
A clear summary of your brand’s positioning, including who you’re for, what makes you different, and how you talk about your brand. This includes core messaging and an elevator pitch to guide marketing and communication decisions.
Brand Voice & Tone Guidelines
Defined brand voice and tone guidelines that outline how your brand should sound across channels, with examples to help teams write consistently and confidently.
Visual Identity Guidelines
Visual brand direction and guidelines using existing assets, including color palette, typography, and logo usage. This can include logo direction, mood boards, and creative inspiration, as well as collaboration with a graphic designer to bring the vision to life.
Brand Usage & Application Examples
Practical examples showing how the brand comes to life across key touchpoints (e.g. website, social, email, or marketing materials), helping teams apply the brand consistently and confidently.
FAQs
This is best for founders and small teams in fashion, beauty, retail, or lifestyle who want clarity around their brand and a solid foundation to build from: whether they’re launching, evolving, or feeling stuck
Projects typically take 3–5 weeks and are collaborative by nature. I start with discovery and alignment, then move into positioning, messaging, and visual direction, with regular check-ins along the way.
I don’t design logos or final visual assets, but I do provide logo direction, mood boards, and creative guidance. I often collaborate closely with a graphic designer to help bring the brand vision to life.
Yes. While the branding kit covers the core foundations, I’m happy to tailor the scope or collaborate on additional strategy work depending on the brand’s needs.
Beatriz's other services
Starting at$2,000
Duration4 weeks
Tags
Canva
Figma
Miro
Notion
Shopify
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Beatriz Saavedra Austin, USA
Brand Foundations: Messaging + Visual Brand KitBeatriz Saavedra
Starting at$2,000
Duration4 weeks
Tags
Canva
Figma
Miro
Notion
Shopify
Brand Designer
Brand Strategist
Digital Marketer
I create strategic branding kits for fashion, beauty, retail, and lifestyle brands, informed by experience working with both global brands like Michael Kors and early-stage startups. I bring a practical, real-world approach to brand positioning, messaging, and visual direction, helping teams build clarity and consistency without overcomplicating the process.
What's included
Brand Positioning & Messaging
A clear summary of your brand’s positioning, including who you’re for, what makes you different, and how you talk about your brand. This includes core messaging and an elevator pitch to guide marketing and communication decisions.
Brand Voice & Tone Guidelines
Defined brand voice and tone guidelines that outline how your brand should sound across channels, with examples to help teams write consistently and confidently.
Visual Identity Guidelines
Visual brand direction and guidelines using existing assets, including color palette, typography, and logo usage. This can include logo direction, mood boards, and creative inspiration, as well as collaboration with a graphic designer to bring the vision to life.
Brand Usage & Application Examples
Practical examples showing how the brand comes to life across key touchpoints (e.g. website, social, email, or marketing materials), helping teams apply the brand consistently and confidently.
FAQs
This is best for founders and small teams in fashion, beauty, retail, or lifestyle who want clarity around their brand and a solid foundation to build from: whether they’re launching, evolving, or feeling stuck
Projects typically take 3–5 weeks and are collaborative by nature. I start with discovery and alignment, then move into positioning, messaging, and visual direction, with regular check-ins along the way.
I don’t design logos or final visual assets, but I do provide logo direction, mood boards, and creative guidance. I often collaborate closely with a graphic designer to help bring the brand vision to life.
Yes. While the branding kit covers the core foundations, I’m happy to tailor the scope or collaborate on additional strategy work depending on the brand’s needs.
Beatriz's other services
$2,000