Content Strategy & FrameworksBeatriz Saavedra
I develop content strategies that help brands show up more clearly and consistently across social and email. With experience spanning global fashion brands and scrappy startups, my work focuses on content pillars, messaging themes, and planning frameworks that give teams direction without adding more noise.
What's included
Content pillars & messaging themes
Defined content pillars and messaging themes that outline what your brand consistently talks about and why. This provides a clear framework for creating content across social and email, ensuring every message supports your brand positioning and business goals.
Strategic content frameworks
Structured frameworks that show how each content pillar can be expressed through different content types, formats, and narrative angles. This helps teams turn messaging themes into actionable content ideas without defining specific posts or copy.
High-Level Content Calendar Planning
A strategic content calendar that outlines what to post and when at a high level, organized by themes, objectives, and content types. This provides clear direction for a month or quarter without creating or managing individual posts.
FAQs
No. This work focuses on strategy and direction only. I help define what to say, why it matters, and how content should be planned
The strategy is typically built for social and email, but it’s channel-agnostic at its core. It can translate to other channels: website, newsletters, educational brochures, etc. The goal is to create clear messaging and content direction that can be adapted across platforms as needed.
This is best for founders and small teams who are already creating content but feel unclear, inconsistent, or scattered. It’s especially helpful for brands preparing for growth, launches, or a more intentional marketing approach.
Projects usually take 2 weeks and are collaborative. We start with discovery and alignment, then move into defining content pillars, frameworks, and a high-level content plan you can confidently execute on your own or with a team. Then if needed, monthly meetings to collaborate on monthly calendar content planning.
Yes. This strategy is often used to guide internal teams or external partners. I’m happy to collaborate with graphic designers, content creators, or influencers to help align messaging, storytelling, and overall direction, while keeping the work focused on strategy rather than execution.
Starting at$1,000
Duration2 weeks
Tags
Figma
Google Analytics
Google Docs
Miro
Notion
Brand Strategist
Content Strategist
Marketing Strategist
Service provided by
Beatriz Saavedra Austin, USA
Content Strategy & FrameworksBeatriz Saavedra
Starting at$1,000
Duration2 weeks
Tags
Figma
Google Analytics
Google Docs
Miro
Notion
Brand Strategist
Content Strategist
Marketing Strategist
I develop content strategies that help brands show up more clearly and consistently across social and email. With experience spanning global fashion brands and scrappy startups, my work focuses on content pillars, messaging themes, and planning frameworks that give teams direction without adding more noise.
What's included
Content pillars & messaging themes
Defined content pillars and messaging themes that outline what your brand consistently talks about and why. This provides a clear framework for creating content across social and email, ensuring every message supports your brand positioning and business goals.
Strategic content frameworks
Structured frameworks that show how each content pillar can be expressed through different content types, formats, and narrative angles. This helps teams turn messaging themes into actionable content ideas without defining specific posts or copy.
High-Level Content Calendar Planning
A strategic content calendar that outlines what to post and when at a high level, organized by themes, objectives, and content types. This provides clear direction for a month or quarter without creating or managing individual posts.
FAQs
No. This work focuses on strategy and direction only. I help define what to say, why it matters, and how content should be planned
The strategy is typically built for social and email, but it’s channel-agnostic at its core. It can translate to other channels: website, newsletters, educational brochures, etc. The goal is to create clear messaging and content direction that can be adapted across platforms as needed.
This is best for founders and small teams who are already creating content but feel unclear, inconsistent, or scattered. It’s especially helpful for brands preparing for growth, launches, or a more intentional marketing approach.
Projects usually take 2 weeks and are collaborative. We start with discovery and alignment, then move into defining content pillars, frameworks, and a high-level content plan you can confidently execute on your own or with a team. Then if needed, monthly meetings to collaborate on monthly calendar content planning.
Yes. This strategy is often used to guide internal teams or external partners. I’m happy to collaborate with graphic designers, content creators, or influencers to help align messaging, storytelling, and overall direction, while keeping the work focused on strategy rather than execution.
$1,000