Summary

FAQs

• Do you create content?

  No. This work focuses on strategy and direction only. I help define what to say, why it matters, and how content should be planned

• Which channels does this content strategy cover?

  The strategy is typically built for social and email, but it’s channel-agnostic at its core. It can translate to other channels: website, newsletters, educational brochures, etc. The goal is to create clear messaging and content direction that can be adapted across platforms as needed.

• Who is this service best for?

  This is best for founders and small teams who are already creating content but feel unclear, inconsistent, or scattered. It’s especially helpful for brands preparing for growth, launches, or a more intentional marketing approach.

• What does the process and timeline look like?

  Projects usually take 2 weeks and are collaborative. We start with discovery and alignment, then move into defining content pillars, frameworks, and a high-level content plan you can confidently execute on your own or with a team. Then if needed, monthly meetings to collaborate on monthly calendar content planning.

• Can this work alongside an agency or in-house team?

  Yes. This strategy is often used to guide internal teams or external partners. I’m happy to collaborate with graphic designers, content creators, or influencers to help align messaging, storytelling, and overall direction, while keeping the work focused on strategy rather than execution.