I create AI-powered ad films that are designed to stop attention, tell a story, and make your brand memorable.

As the Founder & Creative Director of SecondThought and an International award-winning designer, I combine human-led creative direction with AI-powered production workflows to create cinematic brand films, commercials, product films, and social ads.

My approach combines research, concept development, storytelling, art direction, AI image and video generation, editing, sound design, and post-production.

AI helps accelerate production and unlock visual possibilities that would traditionally require large crews, locations, sets, and production budgets while the creative thinking, storytelling, and final direction remain human-led.

The result is a polished, high-impact ad film built around a strong idea, distinctive visual world, and clear brand message.

Discovery

2-3 Concept Explorations, & Scriptwriting

Moodboard & Visual Direction

Storyboarding & Shot Breakdown

Assets creation - Character, locations, props

AI Video Generation

Sound Design

Editing

Platform-Ready Files

Discovery & Research Understanding your brand, product, audience, campaign objective, competitors, communication style, and what the film needs to achieve.

Creative Strategy & Concept Finding the strongest communication angle and developing multiple campaign ideas built around attention, storytelling, and brand relevance.

Script & Story Development Turning the selected idea into a clear narrative, script, hook, shot flow, storyboard, and visual treatment.

Art Direction & Visual Development Defining the world of the film — characters, environments, lighting, composition, styling, cinematography, and overall visual language.

AI Production Producing high-quality visuals and video sequences using advanced AI image and video workflows while maintaining consistency across characters, products, environments, and scenes.

Editing & Post Production Bringing the film together through pacing, transitions, motion graphics, visual effects, sound design, music, and color grading.

Refinement & Delivery Polishing every detail and delivering production-ready versions optimized for your campaign and platforms.