I build brand identities that are designed to be remembered, not just noticed.

As the Founder & Creative Director of SecondThought and an International award-winning designer, I’ve worked across 100+ branding projects.

My approach combines research, brand strategy, and design. Before designing a logo, I focus on understanding what the brand stands for, who it needs to connect with, and what should make it different.

The result is a cohesive identity system that gives your brand a clear story, recognizable visual language, and the tools to communicate consistently as it grows.

Brand Strategy

Discovery

Research

Positioning

Personality & Voice

Brand Story & Strategic Direction

Logo

Semiotic Study

6–8 Logo Concepts & Explorations

Final Primary Logo

Secondary Logo / Brand Marks

Logo Guidelines

Brand Design

2-4 Stylescape Explorations

Visual Identity System

Color Palette

Typography System

Imagery System

Graphics & Illustrations

Composition & Layout System

Brand Application

Complete Brand Guidelines

Brand Collaterals

Business Card Design

Letterhead Design

3 Social Media Templates

Poster Design

3 Promotional Assets

Discovery & Research Understanding your business, audience, positioning, values, personality, competitors, and ambitions.

Strategy & Creative Direction Defining the core brand idea, story, positioning, personality, visual territory & creative direction

Concept Development Exploring multiple ideas and translating the strongest directions into distinctive identity concepts.

Logo & Visual Identity Design Developing the logo, typography, colors, visual language, grids, and supporting brand elements.

System Building Turning the identity into a consistent and practical design system that works across different touchpoints.

Refinement & Delivery Finalizing the selected direction and delivering production-ready assets with a comprehensive brand guide.