Branding + Social Starter Package

Danielle Glassman

Contact for pricing

About this service

Summary

Why should you work with me?

I am very passionate about uplifting the visions of brands and businesses through design. I have worked very closely with clients to develop logos, branding, and social media feeds, and openly communicated with them every step of the way to make sure they are in love with the result. With my years of experience through working at an agency on various clients at once and through personal projects, I am hardworking, detail-oriented, and determined throughout the entire design process.

I believe a brand's success is directly related to how best it can share its vision and connect with an audience. Through thoughtful, strategic social media design and branding, your brand will connect with your audience and grow 🤩

What our process will look like:

Step 1: A 1:1 meeting to discuss your vision & goals, we will discuss what you believe your brand keywords are, and the vibe you are going with

Step 2: Establishing a Visual Direction. After we establish brand keywords, I will create a personalized mood board establishing visual direction

Step 3: Logo Variations and Color Palette. I will work to create 3 different logo variations. We will then decide on a color palette

Step 4: Brand Pattern, Mockup, and Business Card Design. After we decide on your final logo suite and branding colors I will create a brand pattern in up to 3 different color variations, mockups for your brand, and a front/back design for a business card.

Step 5: Social Strategy and Content Pillars. Determine the type of content you'd like to create, based on my own research of what's working, and through our own brainstorming (if necessary)

Step 6: Social Media Posts. I will work to create around 5 thoughtfully designed static social posts and 6 Instagram story highlight covers. The number of posts may vary depending on your brand's needs.

Step 7: Revisions Revisions Revisions. Sample drafts will be sent + a discussion of any edits if needed. We can do up to 3 rounds of revisions.

Step 8: Project delivery. I will send over your logo files in various formats, your brand, and social media mood boards, brand patterns, mockups, and your business card files. I will also include a branding guide, social strategy deck, and curated Instagram feed for you to refer to. If you would like any add-ons let me know!

What's included

Moodboards
2 Moodboards: one for the brand, and one for the social media
Logo Suite
Primary, Secondary & Submark logos
Color Palette
Your brand's primary colors and accent colors
Brand Icon (if applicable)
1 graphic/illustration for your brand
Mockups
See your logo in real life
Brand Pattern (if applicable)
2 colored patterns perfect for packaging, web, and social media, incorporating your brand icon and colors
Business Card
Front and back design with brand pattern/logo/colors (*note: physical cards not included)
Social Strategy Research
Brainstorming of the different types of social content that work best for your brand by establishing brand vibe, keywords, and target audience
6 Highlight Covers
For use on your IG platform
5 Social Posts
For you to use on your social media platforms
Curated Instagram Feed
Layout ideas for your feed incorporating templates