Basic Branding Package

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About this service

Summary

Who should consider this package:
This package is for you if you're looking for a new look and feel for your brand/business.
We will work together to establish what best reflects your brand vision. My goal is to help you define your brand, visually and strategically so we will also work together to establish a brand that differentiates itself from others.
The process:
Step 1: A 1:1 meeting to discuss your vision, and goals for working together and establish deliverable timelines.
Step 2: Brand Strategy and Target Audience. I will conduct research on your target audience and come up with brand keywords that will best represent your brand.
Step 3: Establishing a Visual Direction. After we establish brand keywords, I will create a personalized mood board establishing the visual direction.
Step 4: Logo Variations. I will work to create 3 different logo variations. You will then choose one to build off.
Step 5: Color Palette. We will decide on a color palette and I will incorporate this into your logo suite.
Step 6: Revisions. Sample drafts will be sent + a discussion of any edits if needed. We can do up to 2 rounds of revisions.
Step 7: Project delivery. I will send over your logo files in various formats, your brand mood board, and a mini branding guide with your logos, colors, and brand strategy. if you would like any add-ons, or different logotypes let me know!

What's included

  • Moodboard

    With key images, keywords, and colors to serve as the foundation for the brand's look

  • Primary Logo

    Main logo design

  • Secondary Logo

    Alternate logo design

  • Brand mark

    An icon or graphic-based logo

  • Color Palette

    Your brand colors


Skills and tools

Art Director
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop

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