💰 Raise — Fundraising Deck & Strategic Narrative

Nicolas Cramer

(0)

Starting at

$

10,000

About this service

Summary

Startup fundraising is hard—especially these days. It’s even harder when you don't have a compelling story or effective visuals to help investors answer a few critical questions:
Why this?
Why you?
Why now?
I can be your VC / angel fundraising sherpa so you can tell a compelling story, with compelling visuals, to close your fundraise and get back to building your business.

Process

Phase 1 - Strategic Narrative [Weeks 1–2]
Either over Zoom or async using Loom, you’ll answer a series of questions about your business, your aspirations, your fundraise, and the current state of your pitch. We’ll use that to create a strategic narrative together which frames what you’re building as essential and inevitable. It’s a story about your company that can (and should!) inform how you position it with customers, how you recruit talent, and how you raise capital.
Phase 2 - Deck Creative System [Weeks 2–3]
Next I’ll create a pitch deck creative system based on your brand guidelines (or lack thereof, that's cool). In your tool of choice {Figma, Keynote, Pitch, etc.} I’ll create a series of slide templates for various purposes (cover, section titles, three-column, product screenshots, data visualization, etc.). And we’ll use drag and drop placeholders as much as possible so you’ll have those available to make edits and additions on the fly.
Phase 3 - Deck & Outreach Deliverables [Weeks 3–4];
Last, we’ll use that company story to outline your fundraising pitch and the materials and visuals required. We’ll create a pitch meeting deck and work with you to revise it until it sings. We’ll draft forwardable email templates, abridged send ahead decks, and elevator pitch outlines so you’re prepared for all scenarios.
[Optional] Investor Funnel Creation
If you’re new to this (and we all were once), I can help you figure out which investors to target and how to put together an investor funnel to run a tight process.

FAQs

  • Why you?

    Fair question. I’ve designed pitch decks which have helped raise 8 figures of venture capital and helped companies get acquired by strategic partners. With over a decade working in venture-backed startups, I’ve stumbled into a unique combination of: 1. Pitching for venture capital 2. Distilling high-level strategy and story 3. Designing effective presentation visuals And I've worked with enough companies as an advisor now that I'm realizing this can be a potent combination for founders.

  • What's the refund policy?

    No refunds I'm afraid. As much as I like having skin in the game, it'll be on you to use the materials to go close your round. But if you find after working together on our strategic narrative phase that we aren't simpatico, then we can call it there before design work starts.

  • How long does the process take?

    I conservatively estimate ~4 weeks, but really that's up to you. Arriving at a strategic narrative and creative direction is the amorphous part and will depend on number of revisions, collaboration, and speed of scheduling and feedback loops.

  • Can I see some of your work?

    Absolutely. Send me a note and I'll share the deck I used to raise for my most recent startup.

What's included

  • Strategic Narrative

    A concise but compelling story about your company to motivate your team, attract customers, incentivize investors, and guide product development.

  • Deck Creative System

    A system of presentation slide templates in your tool of choice {Figma, Keynote, Pitch, etc.}, using your brand guidelines (or lack thereof), so you can make effective slides on the fly.

  • Deck & Outreach Deliverables

    A fundraising meeting deck that tells your strategic narrative using your new presentation design system. Also, the abridged send ahead and/or leave behind variants of your master deck, forwardable email template, and elevator pitch variants

  • [Optional] Investor Funnel Template

    An investor funnel in Notion (or Google Sheets), pre-populated with investor ideas based on your company and fundraise.

Duration

4 weeks

Skills and tools

Brand Strategist
Presentation Designer
Writer
Figma
Keynote
Notion

Industries

Venture Capital
B2B
B2C

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