If your ads optimize toward form fills or page views, Google is learning from the wrong signal. I set up tracking that shows which clicks turn into real customers. What's included: GA4 setup or cleanup, key events and conversions, Google Tag Manager tags and triggers, Google Ads conversion tracking, and if you use a CRM, import of qualified leads or sales back into Google Ads as offline conversions. I test everything and send you a short document of what is tracked and where. Example: for a private clinic, matching GA4 with CRM data showed a real paid-traffic conversion rate of 9.4%, about six times higher than the platform reported, and bidding started optimizing for real patients.