CRM Setup & Audience SegmentationCassandra Pennington
I’ve managed CRM and audience strategy at Universal Music Group, and now I help brands and creatives clean up their lists, segment their audiences, and set up email flows that actually work. You’ll get a streamlined system built to grow with you.
What's included
Cleaned & Segmented Contact List
A fully cleaned contact list with duplicates removed, tags applied, and audiences segmented for future campaigns.
CRM System Setup
Optimized CRM (e.g., Mailchimp, Salesforce, Braze) with tags, segments, and list settings configured for clear targeting and compliance.
Automated Welcome Flow
One automated email flow (e.g., welcome email or intro sequence) created and tested to engage new subscribers.
Walkthrough & Documentation
A 30-minute walkthrough or Loom video explaining your setup, along with a PDF reference guide for future use.
Cassandra's other services
Contact for pricing
Tags
Braze
Salesforce
Database Specialist
Marketing Analytics Specialist
Marketing Strategist
Service provided by
Cassandra Pennington Los Angeles, USA
CRM Setup & Audience SegmentationCassandra Pennington
Contact for pricing
Tags
Braze
Salesforce
Database Specialist
Marketing Analytics Specialist
Marketing Strategist
I’ve managed CRM and audience strategy at Universal Music Group, and now I help brands and creatives clean up their lists, segment their audiences, and set up email flows that actually work. You’ll get a streamlined system built to grow with you.
What's included
Cleaned & Segmented Contact List
A fully cleaned contact list with duplicates removed, tags applied, and audiences segmented for future campaigns.
CRM System Setup
Optimized CRM (e.g., Mailchimp, Salesforce, Braze) with tags, segments, and list settings configured for clear targeting and compliance.
Automated Welcome Flow
One automated email flow (e.g., welcome email or intro sequence) created and tested to engage new subscribers.
Walkthrough & Documentation
A 30-minute walkthrough or Loom video explaining your setup, along with a PDF reference guide for future use.
Cassandra's other services
Contact for pricing