Strategic Growth & Monetization Plan

Starting at

$

2,500

About this service

Summary

I help product teams and platforms uncover untapped growth and revenue opportunities through user behavior insights, incentive design, and monetization strategy. I deliver end-to-end strategic plans that include execution roadmaps, performance KPIs, and ROI forecasts to support investment decisions.
Previously, I designed TikTok LIVE’s gifting ecosystem growth strategy, outlining a plan projected to drive over $250M in incremental revenue within six months.

What's included

  • Opportunity Discovery & Research

    Quantitative + qualitative research into user behavior, conversion funnels, and segment value (based on data provided or public research).

  • Strategic Growth Roadmap

    2–3 initiative proposals grounded in product, behavior, or revenue strategy; including user incentives, feature design concepts, and impact rationale.

  • Execution & Monetization Plan

    Detailed implementation roadmap with phases, cross-functional dependencies, potential risks, and business impact forecasts.

  • Success Metrics & Measurement Plan

    Custom KPIs, A/B test framework, and success benchmarks to track initiative impact.

  • ROI & Impact Forecast

    Modeled revenue uplift, conversion targets, and retention gains — tied to realistic launch scenarios and performance ranges (Good/Better/Best).

  • Live Walkthrough or Executive Briefing

    1:1 session or Loom video walkthrough to present insights and field stakeholder questions.


Duration

2 weeks

Skills and tools

Brand Strategist

Business Strategist

Marketing Strategist

Google Analytics

Google Analytics

Salesforce

Salesforce