Strategic Growth & Monetization PlanCassandra Pennington
I help product teams and platforms uncover untapped growth and revenue opportunities through user behavior insights, incentive design, and monetization strategy. I deliver end-to-end strategic plans that include execution roadmaps, performance KPIs, and ROI forecasts to support investment decisions.
Previously, I designed TikTok LIVE’s gifting ecosystem growth strategy, outlining a plan projected to drive over $250M in incremental revenue within six months.
What's included
Opportunity Discovery & Research
Quantitative + qualitative research into user behavior, conversion funnels, and segment value (based on data provided or public research).
Strategic Growth Roadmap
2–3 initiative proposals grounded in product, behavior, or revenue strategy; including user incentives, feature design concepts, and impact rationale.
Execution & Monetization Plan
Detailed implementation roadmap with phases, cross-functional dependencies, potential risks, and business impact forecasts.
Success Metrics & Measurement Plan
Custom KPIs, A/B test framework, and success benchmarks to track initiative impact.
ROI & Impact Forecast
Modeled revenue uplift, conversion targets, and retention gains — tied to realistic launch scenarios and performance ranges (Good/Better/Best).
Live Walkthrough or Executive Briefing
1:1 session or Loom video walkthrough to present insights and field stakeholder questions.
Cassandra's other services
Contact for pricing
Tags
Google Analytics
Salesforce
Brand Strategist
Business Strategist
Marketing Strategist
Service provided by
Cassandra Pennington Los Angeles, USA
Strategic Growth & Monetization PlanCassandra Pennington
Contact for pricing
Tags
Google Analytics
Salesforce
Brand Strategist
Business Strategist
Marketing Strategist
I help product teams and platforms uncover untapped growth and revenue opportunities through user behavior insights, incentive design, and monetization strategy. I deliver end-to-end strategic plans that include execution roadmaps, performance KPIs, and ROI forecasts to support investment decisions.
Previously, I designed TikTok LIVE’s gifting ecosystem growth strategy, outlining a plan projected to drive over $250M in incremental revenue within six months.
What's included
Opportunity Discovery & Research
Quantitative + qualitative research into user behavior, conversion funnels, and segment value (based on data provided or public research).
Strategic Growth Roadmap
2–3 initiative proposals grounded in product, behavior, or revenue strategy; including user incentives, feature design concepts, and impact rationale.
Execution & Monetization Plan
Detailed implementation roadmap with phases, cross-functional dependencies, potential risks, and business impact forecasts.
Success Metrics & Measurement Plan
Custom KPIs, A/B test framework, and success benchmarks to track initiative impact.
ROI & Impact Forecast
Modeled revenue uplift, conversion targets, and retention gains — tied to realistic launch scenarios and performance ranges (Good/Better/Best).
Live Walkthrough or Executive Briefing
1:1 session or Loom video walkthrough to present insights and field stakeholder questions.
Cassandra's other services
Contact for pricing