Strategic Growth & Monetization Plan by Cassandra PenningtonStrategic Growth & Monetization Plan by Cassandra Pennington

Strategic Growth & Monetization Plan

Pro

Cassandra Pennington

Starting at

2,500

About this service

Summary

I help product teams and platforms uncover untapped growth and revenue opportunities through user behavior insights, incentive design, and monetization strategy. I deliver end-to-end strategic plans that include execution roadmaps, performance KPIs, and ROI forecasts to support investment decisions.

Previously, I designed TikTok LIVE’s gifting ecosystem growth strategy, outlining a plan projected to drive over $250M in incremental revenue within six months.

What's included

Opportunity Discovery & Research
Quantitative + qualitative research into user behavior, conversion funnels, and segment value (based on data provided or public research).
Strategic Growth Roadmap
2–3 initiative proposals grounded in product, behavior, or revenue strategy; including user incentives, feature design concepts, and impact rationale.
Execution & Monetization Plan
Detailed implementation roadmap with phases, cross-functional dependencies, potential risks, and business impact forecasts.
Success Metrics & Measurement Plan
Custom KPIs, A/B test framework, and success benchmarks to track initiative impact.
ROI & Impact Forecast
Modeled revenue uplift, conversion targets, and retention gains — tied to realistic launch scenarios and performance ranges (Good/Better/Best).
Live Walkthrough or Executive Briefing
1:1 session or Loom video walkthrough to present insights and field stakeholder questions.

Duration

2 weeks

Skills and tools

Brand Strategist

Business Strategist

Marketing Strategist

Google Analytics

Salesforce

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$400

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