We hop on a quick call to align and agree on what you need. I will do a lot of listening as I ask you guide questions about what you think defines your brand and what drives it forward/apart from competitors.

After we agree on the initial details in the Discovery Call, we hold the Creative Direction Call, where I the designer, gives you at least two directions for the brand and you have to decide which one is preferred and I will be heading to production proper.

I'll send a first pass of the actual fleshed out creative direction as agreed in the previous call. After this pass, the client can send comprehensive comments and that will be considered as the first round of revisions.

Addressing comments on the first pass, I will further develop the creative direction and branding for the project. After this pass, the client can send another set of comprehensive comments that will count as the second round of revisions.

Based on the comments from the second round of revisions, I will revise the proejct and prepare it for hand-off and exporting it in final file formats based on what you need.