Business Brand Identity Guide

Timothy Olukoya

Starting at

400

About this service

Summary

Establish a strong, cohesive brand with a comprehensive identity kit. This includes a complete logo suite, carefully curated color palette, strategic typography pairings, and detailed brand voice guidelines.

You’ll also receive social media assets, business card designs, and a website UI style guide to maintain consistency across all platforms. Delivered as a fully designed brand guidelines document (PDF & online access), this kit ensures your brand stands out with clarity and professionalism.

FAQs

What do I need to provide before we start?
You’ll need to share your business name, industry, target audience, brand vision, and any preferences for colors, fonts, or styles. If you already have an existing logo or branding elements, I can refine or build upon them.
Will I receive editable files?
Yes! You’ll get high-resolution files (PNG, SVG, EPS, and PDF) for logos, branding assets, and templates, ensuring you can use them across different platforms.
Will this package include a website?
No, but I do provide a Website UI Style Guide, which ensures that your website (on Wix, Wix Studio, Framer, or WordPress) aligns with your brand identity. If you need a full website design, we can discuss it as an additional service.
Do you offer ongoing branding support?
Yes! If you need additional assets, updates, or long-term branding support, we can discuss a custom package to fit your needs.

What's included

Logo Suite & Usage Guidelines
A complete set of logo variations (primary, secondary, icon-only) in multiple formats (PNG, SVG, EPS) along with clear guidelines on how to use and not use the logo for consistency.
Color Palette & Usage Guide
A carefully curated set of primary and secondary brand colors with HEX, RGB, and CMYK codes. Includes guidelines on color combinations, accessibility, and best practices for digital and print use.
Typography & Font Pairing
A defined brand typography system with recommended font pairings for headings, subheadings, body text, and call-to-actions. Includes licensing info and usage rules for consistency.
Imagery & Photography Style Guide
Guidance on visual style, including recommended photo styles, filters, and imagery themes that align with the brand identity. Ensures a cohesive and professional look across all marketing materials.
Brand Pattern & Iconography
Custom brand patterns, textures, or icons that complement the brand aesthetic and can be used across social media, packaging, or marketing materials.
Business Card & Stationery Design
Professionally designed business card, letterhead, and email signature templates that align with the brand’s identity, provided in editable formats.
Comprehensive Brand Guidelines Document (PDF & Online Access)
A fully designed, easy-to-follow brand guidelines document outlining all elements of the brand identity. Delivered in PDF format, with an optional Notion or Google Docs version for quick team access.