Tailored App Design Solutions

Oluwatobi Oluwafemi

Starting at

1,300

About this service

Summary

I offer custom app design services tailored to any industry, ensuring that your app not only looks stunning but provides a seamless, user-friendly experience. What sets me apart is my deep understanding of diverse sectors, from e-commerce to healthcare, allowing me to create designs that are both visually engaging and functional, with a strong focus on user needs and behavior. My collaborative approach ensures your vision comes to life, delivering a product that truly resonates with your audience.

Process

Process

1. Project Kickoff (Discovery Phase)

Objective: Understand the project goals, scope, and requirements.

Activities:

Stakeholder Meetings: Meet with key stakeholders (e.g., product managers, business owners) to understand the project's goals, target audience, and any specific requirements.

Research: Conduct background research to understand the market, competitors, and industry trends.

Define Objectives and KPIs: Establish the main goals of the project and how success will be measured (e.g., increased user engagement, conversion rates).

Gather Requirements: Document functional and technical requirements, including features, platform (web, mobile), and constraints.

2. User Research and Personas

Objective: Understand the users, their needs, pain points, and behaviors.

Activities:

User Interviews: Conduct interviews with potential users to gather qualitative data on their needs, habits, and expectations.

Surveys: Use surveys to gather quantitative data on user preferences and challenges.

Competitor Analysis: Analyze competitor products to identify strengths, weaknesses, and opportunities.

Create Personas: Develop user personas (fictional characters that represent target user groups) based on research findings to guide design decisions.

3. Information Architecture (IA) & Wireframing

Objective: Structure the product’s content and create basic layouts.

Activities:

Site Maps: Create a site map to outline the app’s or website’s structure and how the content will be organized.

Wireframes: Design low-fidelity wireframes to represent the basic layout of key pages or screens. This helps visualize content placement, navigation flow, and functionality without focusing on visual design.

4. Prototyping

Objective: Create a functional prototype to test interactions and user flows.

Activities:

High-Fidelity Prototypes: Create clickable prototypes using tools like Figma, Sketch, or Adobe XD that simulate the final user experience. These prototypes should look and feel like the final product but are interactive.

Usability Testing: Conduct usability tests on the prototype with real users (or stakeholders) to identify pain points, test navigation, and verify user flows.

Iterate Based on Feedback: After testing, gather feedback and refine the prototype to improve the user experience. Repeat testing if necessary.

5. Visual Design

Objective: Design the final look and feel of the product, including UI elements.

Activities:

Style Guide/Design System: Create or adhere to a design system that includes color palettes, typography, button styles, iconography, and other UI elements to ensure consistency across the project.

Visual Design Mockups: Design high-fidelity visual mockups that show the final appearance of each screen, focusing on aesthetics, branding, and interaction design.

UI Elements: Define and design buttons, forms, navigation bars, modals, and other components to ensure they are intuitive and visually aligned with the brand.

6. Handoff to Development

Objective: Provide developers with the necessary assets and documentation to build the product.

Activities:

Design Handoff: Provide developers with all design files (often through tools like Figma, Sketch, or Zeplin) that include all screens, UI elements, and design specifications (colors, typography, spacing).

Asset Preparation: Export necessary assets (e.g., images, icons) in the required formats and sizes.

Documentation: Create comprehensive design documentation that explains the design choices, interactions, animations, and any special behavior that developers need to implement.

FAQs

What happens after the design is handed off to development?
Once the design is handed off to development, I'd provide all necessary files, including design specifications, assets, and a style guide, to help your developers build the product. and I'd maintain close communication throughout the development process to ensure the design is being implemented accurately and provide support if any questions or issues arise. I'd also recommend a final round of usability testing after the product is developed to ensure it meets user expectations.
How do you handle revisions during the design process?
I believe in an iterative approach, where feedback is an essential part of the process. After each major milestone (e.g., wireframes, prototypes, visual design), I’ll present the work and gather feedback. I'd include a set number of revisions within the project scope to ensure the design aligns with your vision. Additional revisions beyond the agreed scope can be handled on a case-by-case basis.

What's included

Fully Customized Designs
Your app will be crafted to meet the unique needs of your sector and audience.
User-Centric Approach
I focus on creating smooth, intuitive user journeys that make your app a pleasure to use
Responsive Designs
Whether on mobile or tablet, your app will shine on every screen.
Proven Expertise Across Industries
I’ve designed for a wide range of sectors, understanding the specific demands of each, from streamlined e-commerce shopping flows to complex data management systems
Collaboration at Every Step
From wireframes to final design, I ensure you’re part of the creative process.

Example projects

Metal UX Case Study

Taste Haven UX case Study

Recommendations

(5.0)

Afolabi Odurinde

Client • Apr 1, 2025

Recommended

Oluwafemi is a highly skilled and dependable product designer. He has a great eye for design and an ability to execute concepts with a focus on user experience. I am confident that Oluwafemi will continue to grow as a designer, and I look forward to the opportunity to work together again in the future.

Emmanuel Adebayo

Client • Mar 31, 2025

Recommended

Oluwafemi is a talented Product Designer with a keen eye for detail and a user-centric approach. His designs are intuitive, impactful, and well-crafted. He consistently delivers high-quality work and is a pleasure to collaborate with. Highly recommend him for any project!

Duration

7 weeks

Skills and tools

Mobile Designer

Product Designer

UX Designer