You’re ready to lay the foundations. The Spark gives you the essentials to launch your brand with clarity and confidence.

This stage is mandatory with all our branding packages.

A visual identity without any brand foundations is just a pretty set of graphics. Before we work on any visuals we will solidify the following:

• Brand Mission

• Brand Personality

• Brand Tone

• Competitor/Market Analysis

• Target Audience

• Mood-boards

• Primary Logo

• Secondary Logo

• Colour Palette

• Typography/Fonts

• Social Media Banners

• Brand Guidelines Documents

My goal is to create visuals that you believe in. They should excite you for the journey ahead and give you the courage to trust the process. Bringing a sense of life to projects is always the aim along with evoking a sense of awe as visuals should be experiential too.