What's included

• Narrative Framework

  A story structure that connects your brand’s purpose to your audience’s needs and aspirations.

• Messaging Pillars

  Key themes and talking points to anchor your brand voice across all platforms.

• Voice & Tone Guidelines

  A guide outlining how to write and speak on behalf of your brand in a way that builds trust and recognition.

• Signature Stories

  Two to three compelling origin, product, or people-focused stories to humanize your brand.

• Content Brief Templates

  Easy-to-use templates that guide team members or contractors in creating consistent brand-aligned content.