Crisis-Ready Communications PlaybookRachel Rachfal
I prepare organizations for the moments that matter most—before they happen. This playbook gives you a plan, message templates, and a clear chain of action so your team can respond quickly, calmly, and consistently in any high-stakes situation. I bring experience managing sensitive topics in high-visibility environments, helping leaders navigate pressure with credibility and care.
What's included
Crisis Comms Framework
A customizable plan that outlines how to respond to different types of crises with speed, clarity, and care.
Stakeholder Messaging Matrix
Pre-drafted key messages tailored for employees, media, partners, and customers.
Executive Talking Points
Briefs and scripts to help leaders address sensitive situations calmly and with authority.
Scenario Training Guides
Tools to run team tabletop exercises and prep your org for fast response when issues arise.
Crisis Channel Plan
A visual map of which platforms to use (email, social, Slack, etc.) and when to use them, depending on urgency.
Rachel's other services
Starting at$100 /hr
Tags
Adobe Acrobat
Google Docs
Microsoft Word
Brand Strategist
Content Strategist
Writer
Service provided by
Rachel Rachfal Annapolis, USA
Crisis-Ready Communications PlaybookRachel Rachfal
Starting at$100 /hr
Tags
Adobe Acrobat
Google Docs
Microsoft Word
Brand Strategist
Content Strategist
Writer
I prepare organizations for the moments that matter most—before they happen. This playbook gives you a plan, message templates, and a clear chain of action so your team can respond quickly, calmly, and consistently in any high-stakes situation. I bring experience managing sensitive topics in high-visibility environments, helping leaders navigate pressure with credibility and care.
What's included
Crisis Comms Framework
A customizable plan that outlines how to respond to different types of crises with speed, clarity, and care.
Stakeholder Messaging Matrix
Pre-drafted key messages tailored for employees, media, partners, and customers.
Executive Talking Points
Briefs and scripts to help leaders address sensitive situations calmly and with authority.
Scenario Training Guides
Tools to run team tabletop exercises and prep your org for fast response when issues arise.
Crisis Channel Plan
A visual map of which platforms to use (email, social, Slack, etc.) and when to use them, depending on urgency.
Rachel's other services
$100 /hr