Crisis-Ready Communications Playbook

Rachel Rachfal

Starting at

$

100

/hr

About this service

Summary

I prepare organizations for the moments that matter most—before they happen. This playbook gives you a plan, message templates, and a clear chain of action so your team can respond quickly, calmly, and consistently in any high-stakes situation. I bring experience managing sensitive topics in high-visibility environments, helping leaders navigate pressure with credibility and care.

What's included

  • Crisis Comms Framework

    A customizable plan that outlines how to respond to different types of crises with speed, clarity, and care.

  • Stakeholder Messaging Matrix

    Pre-drafted key messages tailored for employees, media, partners, and customers.

  • Executive Talking Points

    Briefs and scripts to help leaders address sensitive situations calmly and with authority.

  • Scenario Training Guides

    Tools to run team tabletop exercises and prep your org for fast response when issues arise.

  • Crisis Channel Plan

    A visual map of which platforms to use (email, social, Slack, etc.) and when to use them, depending on urgency.

Skills and tools

Brand Strategist

Content Strategist

Writer

Adobe Acrobat

Adobe Acrobat

Google Docs

Google Docs

Microsoft Word

Microsoft Word

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