Motion Graphics to captivate audiences and elevate brands.

Pro

Brendan C

Starting at

/hr

About this service

Summary

A motion graphic video is a powerful tool for simplifying complex ideas, making information more engaging and easier to understand through dynamic visuals and animation. It enhances brand storytelling, boosts audience retention, and increases engagement across digital platforms. With its ability to convey messages quickly and effectively, motion design is perfect for marketing, product explainers, and educational content.

Process

1. Discovery & Planning

Define the goal of the video (e.g., explain a product, promote a brand, educate an audience).

Identify the target audience and key message.

Research and gather inspiration, including style references.

2. Scripting

Receive a concise script that aligns with the message and keeps viewers engaged.

Structure the script with a clear beginning, middle, and end.

If narration is included, it should be conversational and engaging.

3. Storyboarding & Style Frames

Develop a storyboard to visualize each scene and plan transitions.

Create style frames (high-fidelity stills) to define the look and feel.

Choose a colour palette, typography, and design elements that align with the brand.

4. Design & Asset Creation

Design vector illustrations, 3D elements, or UI components needed for animation.

Ensure all assets are consistent and visually appealing.

5. Animation

Animate scenes using motion design principles like easing, anticipation, and fluid transitions.

Add motion to text, icons, and characters to bring the story to life.

Fine-tune pacing and flow for smooth engagement.

6. Sound Design & Voiceover

Record or source professional voiceover if needed.

Add sound effects to enhance interactions and create depth.

Select or compose background music that complements the tone.

7. Review & Refinement

Review for timing, smoothness, and overall impact.

Make revisions based on feedback from stakeholders.

Optimize file formats and resolutions for various platforms.

8. Export & Delivery

Render the final video in the appropriate formats (MP4, MOV, GIF, etc.).

Deliver versions optimized for social media, web, or presentations.

If applicable, create cut-down versions for different use cases.

What's included

Explainer Video
High-quality motion design that blends stunning visuals, seamless animation, and compelling storytelling to captivate audiences and elevate brands.
Product Video
Top tier motion design with a strong product focus, transforming features and functionality into visually compelling, seamless animations that enhance engagement and drive impact.

Recommendations

(5.0)

Sheona McDonald

Client • Nov 29, 2024

Recommended

Brendan Cave is a talented graphic and motion designer. I've had the privilege of collaborating with him on several creative projects, including a feature length documentary, a short film, and, recently, a television series. Brendan consistently brought a unique blend of technical expertise, artistic vision, and storytelling acumen to each project, significantly enhancing the visual identity and overall impact of our productions. He is flexible, adaptable and a great collaborator!

Rebecca Twaites • Remo Brands Inc

Client • Nov 29, 2024

Recommended

Over the past decade, Brendan has played a key role in shaping REMO Nutrients' visual identity, including our logo, packaging, and marketing materials, and most notably our responsive and visually appealing website. Brendan is a pleasure to work with—communicative, receptive to feedback, and meets deadlines with professionalism and a positive attitude. His creativity, expertise, and ability to execute projects at the highest level make him an exceptional designer and an asset to any project.

Skills and tools

2D Animator

3D Animator

Animator