F&B, wellness, and heritage brands launching a new product line

Beauty, personal care, and cosmetics brands where packaging is doing half the selling before anyone reads a word

Gifting, hospitality, and lifestyle brands where the unboxing moment is part of the actual product experience

Home and lifestyle goods brands that need packaging sturdy enough to survive shipping and still look considered on arrival

Existing brands refreshing packaging that no longer matches where the brand has grown to

Founders who need packaging that photographs well and holds up physically, not just a pretty render

Brands building a multi SKU line that needs one flexible system rather than one-off designs per product

Packaging Audit & Category Research A look at what's already working (and what's tired) on the shelf you're entering, so your packaging stands out for the right reasons.

Structural Direction Guidance on format, materials, and structure appropriate to your product and budget, worked through alongside your manufacturer where relevant.

Design Concepts Distinct visual directions for your primary packaging, developed from your existing brand identity, logo, colours, typography, the whole system already in place. This service builds packaging on top of an identity, it doesn't create the identity itself, if you don't have one yet, that's a separate service (see note below).

Full Artwork & Print Files Print ready files across your full SKU range, built to your printer's specifications.

Packaging Guidelines A short reference sheet covering how the system extends across future SKUs, so line extensions stay consistent without needing me for every single new product.

A Note If You Don't Have a Brand Identity Yet Packaging design and brand identity design are genuinely different processes with different questions, timelines, and skill sets, so this service doesn't quietly fold one into the other. If you're starting from zero, no logo, no colours, no visual system, we'd pair this with Brand Identity Design or Complete Branding first, so the packaging has something real to build on rather than inventing a brand identity halfway through a packaging brief. Happy to scope both together as one connected project if that's where you're at.

Discover Category research, shelf audit, understanding what the product actually needs to communicate at a glance.

Design Concepts developed against your existing brand system (or built alongside it if this is part of a Complete Branding project).

Deliver Print ready files, guidelines for future SKUs, and a walkthrough with your printer's specs already accounted for.