Brand Strategy & Messaging

Starting at

$

3,000

About this service

Summary

This service leans into marketing expertise to build the foundation before any design begins. I help clients define their brand voice, identify their target audience, craft positioning statements, and develop key messaging that connects. This ensures the visual identity I create actually resonates with the right people in the right way and supports business goals.

What's included

  • Target Audience Research and Persona Development

    In-depth analysis of who your ideal customers are, what they care about, and how to reach them effectively.

  • Competitive Positioning Analysis

    Strategic evaluation of where you fit in the market and how to differentiate your brand from others in your space.

  • Brand Voice and Tone Guidelines

    Clear direction on how your brand should sound in writing, from social media posts to customer service interactions.

  • Key Messaging Framework

    Core messages that communicate your value proposition consistently across all marketing channels and customer touchpoints.

  • Brand Story and Narrative Development

    A compelling narrative that connects emotionally with your audience and explains why your brand exists beyond just selling products or services.

  • Strategic Recommendations Document

    Actionable insights and next steps for building a brand that resonates with your target market and supports your business goals.

Recommendations

(5.0)

I cannot say enough good things about working with Rachel! She is extremely creative, flexible and a great communicator. Rachel has upleveled my brand by redesigning the brand logo, designing and coordinating an elegant font set and a sophisticated color palette, resulting in a cohesive, elegant brand suite for my cat art business! Rachel has also helped me to understand the technical aspects of cross platform use of images and typography. I highly recommend Rachel for brand suite design.

I cannot say enough good things about working with Rachel! She is extremely creative, flexible and a great communicator. Rachel has upleveled my brand by creating a cohesive, elegant brand suite for my cat art business!


Client • Mar 20, 2025


Duration

4 weeks

Skills and tools

Brand Strategist

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma