A complete brand identity that makes an early-stage startup look funded — logo, type, color, and a system that scales.

At pre-seed, your brand is doing a job most founders underestimate: it's telling investors, first hires, and early customers whether to take you seriously — before you've said a word. A weak identity makes a great company look like a side project. A strong one makes an early-stage startup look like it's already winning.

This is a complete brand identity system: not just a logo, but the full visual language your startup uses across its pitch deck, product, website, and social — built to scale as you grow from pre-seed to Series A.

You work directly with me and my design team. I lead the strategy and direction; my team supports execution — so you get senior thinking with the capacity to move fast.

A logo is not a brand. Plenty of designers hand you a nice mark and a color swatch and call it done — then it falls apart the moment you build a deck or a website, because there was never a system underneath. I design the system first: how your brand looks in a headline, a UI, a pitch slide, a social post. The logo is one output of that system, not the whole deliverable. That's the difference between a brand that holds together everywhere and one that only looks good on the logo file.

→ Pre-seed founders preparing to fundraise who need to signal credibility → Startups launching an MVP who want to look established from day one → Companies rebranding after a pivot or repositioning → Founders who have a product but no coherent visual identity yet

→ Anyone who only needs a website, not a brand — see my Framer or Webflow services → Anyone wanting a $50 logo — this is a full identity system, priced accordingly → Anyone unsure what they need — book my free 30-min strategy call

✓ Logo suite — primary, secondary, and mark, in all formats ✓ Typography system — display, body, and UI type with usage rules ✓ Color palette — primary, secondary, and semantic colors with codes ✓ Brand guidelines PDF — how to use everything, so it stays consistent ✓ Logo applications — favicon, social avatars, business card, email signature ✓ A pitch deck template (up to 10 slides) built in your new identity ✓ Brand voice and tone direction — how you sound, not just how you look ✓ All source files — Figma, vector exports, web and print formats ✓ 10 days of post-delivery support for questions and small adjustments

Days 1-3: Discovery — your positioning, audience, references, and 3 directions Days 4-7: Refinement of the chosen direction into a full system Days 8-11: Applications, guidelines, deck template, and all deliverables Days 12-14: Final review, revisions, handoff, and source files

→ Your positioning — what you do, who for, and why you're different → Any brands you admire (and any you don't) for direction → Timely feedback at the direction and refinement stages

A Framer or Webflow website build — once your identity is set, I can bring it to life on your site in the same engagement. Ask me about bundling both.

Ready to look funded? Send your brief or book a strategy call.