Content Writing and Repurposing

Janhavi Nagarhalli

(0)

Starting at

1,000

About this service

Summary

The process includes: research and outlining, writing, proofreading, and editing.

Internal team review initially to understand industry terms - also set a cycle for review to ensure a timely publishing schedule.

Monitoring the performance of content and its impact on the organic search volumes

Optimizing the strategy continually to include fresh keywords and messaging as per the response

It’s also important to build slack time into the schedule to allow for any content production delays and for last-minute, real-time marketing opportunities.

What's included

Monthly content marketing calendar + execution
- Specific, measurable goals with a timeline in which to meet them - The types of content that will be created (ex: blog posts, ebooks, white papers, infographics, etc.) - The topics that will be covered (and why) - The channels that will be used to distribute the content - organic (social media) - An execution plan outlining the publishing frequency, production workflow (creation, reviews and approvals) and ongoing maintenance of the content
4 long-form content pieces
- preferably content pillars to the product - 2.5-3k words
4 cluster content pieces
- average length of 1.5k words
4 carousels for social media
Repurposing the content we create into social posts - 4 carousels I recommend sharing the links to the articles by themselves as well - this will give you a total of 8 posts on social media - 4 carousels and 4 links

Example projects

Content Writing - Case Study

Duration

60 days

Skills and tools

Email Marketer

Content Writer

Social Media Marketer