Content Writing - Case Study
Janhavi Nagarhalli
Content Writer
Canva
Google Docs
Grammarly
Slack
Overview 🔎
Convosight is a community marketing and brand reputation management tool that helps brands connect and engage with their target audience through strategic and impactful community marketing campaigns shaped by data-driven insights.
I wrote 5-6 blogs for Convosight a month, and the topics ranged from community marketing to Facebook group management.
Problem & Solution 🤝
The content team wanted to gain traffic for their existing website and we curated a content marketing strategy that involved creating cluster content from their existing pillar pages.
Process 🛣
Before commencing any project, I speak to the internal teams to understand the product and the UVP presented by the brand.
👉🏻I spoke to the product team to understand the product completely.
👉🏻 I spoke to the customer success team to gauge the community marketing concept and how the product benefits brand managers and marketers.
👉🏻 I also joined various Facebook groups to see how brands implemented community marketing campaigns in online communities.
👉🏻 I took screenshots of real community marketing campaigns online and incorporated them into blogs to enhance credibility.
Results 🎁
We achieved SERP ranking for 5+ blogs and bagged 3 featured snippets. We also saw a sharp 1.5x increase in website traffic over 3 months!
Janhavi always goes the extra mile to understand the target audience and ensures her content aligns with our brand guidelines. She is open to feedback and quick to resolve queries as well🗣
Name - Simran Grover
Role - Content Marketing Manager