Brand Theory Package by Dillon McIntoshBrand Theory Package by Dillon McIntosh

Brand Theory Package

Pro

Dillon McIntosh

Starting at

3,900

About this service

Summary

A 6-8 week, fixed-scope, strategy-first rebrand guided by the Clarity Formula™ and Identity Method™, designed for businesses ready to refresh how they show up.

If you're after a clear scope with a start and end point, this package delivers the strategic reset and visual overhaul your brand needs — without the ongoing support.

What's included

Week 1–2: Discovery
Uncover is and isn’t working, and where your brand needs to shift. → Stakeholder input & internal brand audit → Market & competitor analysis
Week 3–4: Strategy
Define your brand’s positioning, personality, and point of view. → Brand Purpose, Mission, Vision & Values → Target Audience & Buyer Personas → Voice & Personality development → Creative Direction Moodboards
Week 5–6: Identity Design
Translate strategy into a flexible identity system designed to scale. → Scalable Logo Suite → Colour Palette & typography → Visual system & Brand guidelines → Brand in-use Concepts
Overall Deliverables
— A refined brand strategy that aligns with your growth — A logo and identity system that’s distinct and flexible — Confidence that your brand aligns with your value — Guidelines and assets your team can use immediately Activation materials and rollout support not included (optional add-ons available).

Duration

6 weeks

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

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Brand Theory Partner

STARTING AT

$7,500

fixed rate