Brand Theory Package by Dillon McIntoshBrand Theory Package by Dillon McIntosh

A 6-8 week, fixed-scope, strategy-first rebrand guided by the Clarity Formula™ and Identity Method™, designed for businesses ready to refresh how they show up.

If you're after a clear scope with a start and end point, this package delivers the strategic reset and visual overhaul your brand needs — without the ongoing support.

What's included

Week 1–2: Discovery

Uncover is and isn’t working, and where your brand needs to shift. → Stakeholder input & internal brand audit → Market & competitor analysis

Week 3–4: Strategy

Define your brand’s positioning, personality, and point of view. → Brand Purpose, Mission, Vision & Values → Target Audience & Buyer Personas → Voice & Personality development → Creative Direction Moodboards

Week 5–6: Identity Design

Translate strategy into a flexible identity system designed to scale. → Scalable Logo Suite → Colour Palette & typography → Visual system & Brand guidelines → Brand in-use Concepts

Overall Deliverables

— A refined brand strategy that aligns with your growth — A logo and identity system that’s distinct and flexible — Confidence that your brand aligns with your value — Guidelines and assets your team can use immediately Activation materials and rollout support not included (optional add-ons available).

Dillon's other services

Brand Theory Partner$7,500

Starting at$3,900

Schedule a call

Duration6 weeks