What's included

• Week 1–2: Discovery

  Uncover is and isn’t working, and where your brand needs to shift. → Stakeholder input & internal brand audit → Market & competitor analysis

• Week 3–4: Strategy

  Define your brand’s positioning, personality, and point of view. → Brand Purpose, Mission, Vision & Values → Target Audience & Buyer Personas → Voice & Personality development → Creative Direction Moodboards

• Week 5–6: Identity Design

  Translate strategy into a flexible identity system designed to scale. → Scalable Logo Suite → Colour Palette & typography → Visual system & Brand guidelines → Brand in-use Concepts

• Overall Deliverables

  — A refined brand strategy that aligns with your growth — A logo and identity system that’s distinct and flexible — Confidence that your brand aligns with your value — Guidelines and assets your team can use immediately Activation materials and rollout support not included (optional add-ons available).