Brand Theory Partner
Starting at
$
7,500
About this service
Summary
FAQs
Who is brand strategy for?
This is for business owners, founders, or marketing leads who know their brand isn’t quite aligned with where they’re headed. Whether you’ve outgrown your DIY visuals or you’re preparing to reposition, this is your starting point.
Do you work with early-stage startups?
Yes, if there’s traction. If you’ve validated your offer and are serious about showing up like a market leader, we can help you build a brand that supports that growth.
I already have a logo. Can we just “refresh” it?
We go deeper than surface-level tweaks. If your brand needs a visual update, we’ll also look at the strategy behind it because design without direction is decoration.
What's included
Phase 1: Clarity Formula™
Define your position, purpose, voice, and message. → Stakeholder alignment → Brand audit & competitive landscape analysis → Brand Purpose, Mission, Vision & Values → Target Audience & Buyer Personas → Brand Voice & Personality development → Creative Direction Moodboards
Phase 2: Identity Method™
Build a modular, scalable identity system your team can actually use. → Logo suite, colour palette(s), type system → Brand Extensions and visual patterns → Interactive brand hub & usage guidelines
Phase 3: Activation System™
Apply your brand to high-impact business priorities with guidance, rollout, and embedded support. → Activation strategy: what to launch, when, and how → Creative asset design (e.g. website, advertising, materials & collateral) → Team enablement & usage walkthroughs → Two monthly strategy calls + async reviews
Overall Deliverables
— Brand Strategy Playbook — Full identity toolkit — Activation-ready brand assets — Slack/email comms for async collaboration — Two 60-minute strategy sessions per month
Duration
12 weeks
Skills and tools
Brand Design
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
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