What's included

• Phase 1 : Let's get to know your business from the inside out!

  First, we're going to create your Mini Brand Guidelines by analyzing and identifying your Target Market as well as your business's Mission, Core Values, UVP and Tone of Voice. Then we'll define your Brand's ETHOS (keywords + emotional associations) to help me identify the right visual direction (color palette, typography suite and aesthetic) for you and your audience!

• Phase 2 : Strategy + Outline Approval

  Finalizing the visual direction of the website and approving the comprehensive site outline (i.e. navigation menu structure, my UI/UX homepage psychology, and the planned contents of each page)

• Phase 3 : Website Design + Development

  I'll start designing the website based on our previously approved strategy and develop the website inside of Squarespace. You'll get to see the site's progress during our weekly check-in meetings and I'll be able to use any comments/approvals/critiques you may have to polish and refine the site!

• Phase 4 : User Testing + Delivery

  We'll send the approved + finished site to a handful of selected people to User Test the functionality and flow before officially launching your website together!

• Comprehensive List of the Deliverables + Expectations :

  3-5 Week Timeline | Full Custom Squarespace Website Design - 3 page min / 7 page max (Optimized for Desktop/Laptop and Mobile phones) | Mini Brand Guidelines | I edit down the copy you give me using the Tone of Voice guide that we'll build in your Brand Guidelines session | Basic CSS for Font Stylization + Necessary Widgets | Basic SEO Services (custom URL slugs, alt-text additions, search result preview titles/images/descriptions) | Basic ADA Compliance Code Services | Voiceover Video Tutorial on how to manage your new site (delivered one week after launch) | Mandatory twice weekly progress meetings (typically last from 1-2 hours)