What's included

• Phase 1 : Strategy + Outline

  Getting to know you, your business and your audience from the inside out! We start by building your Brand Guidebook* and strategizing the Visual Direction of your brand's identity. *(Target Market Study, SWOT Analysis, Mission Statement, Core Values, UVP, Brand Ethos, Tone of Voice guide and Visual Direction)

• Phase 2 : Design + Development

  Using the work we did on your Brand Guidebook as a compass, I start designing! I'll showcase 2-3 rough identity concepts and get your approval on one to move forward with for editing/refining.

• Phase 3 : Approvals + Refinements

  I showcase your previously approved concept and my new edits/refinements. Then we deep dive into your next approvals and critiques - which I'll use to put the final touches on the brand identity concept.

• Phase 4 : Final Approvals + Project Delivery

  Getting your final approvals and critiques on the project's progress, then sending over your beautifully packaged new Brand Identity! *(files organized and sent through google drive)

• Comprehensive List of Deliverables + Expectations :

  2-5 Week Timeline | A Custom Logo Suite (a primary, secondary & watermark logo) | Bespoke Color Palette | Typography Suite (a primary and secondary font) | Full Brand Guidebook* | Mandatory Weekly Progress Meetings | *(Target Market Study, SWOT Analysis, Mission Statement, Core Values, UVP, Brand Ethos, Tone of Voice guide and Visual Direction)