Delivered within 5 business days of receiving access and materials

Understand what’s working, where readers lose interest, and what to improve next.

I review your newsletter content, performance data and audience journey, then turn the findings into practical recommendations. The audit connects editorial decisions like topics, structure, frequency and calls to action with engagement and business goals.

What’s included: • Review of up to six recent newsletters and 90 days of available performance data • Assessment of content balance, readability, design and calls to action • Review of available segmentation and sending practices • Review of one signup journey, including its form and welcome email • Prioritized action plan covering immediate improvements and future tests • 45-minute walkthrough and Q&A

What I need: Your goals, newsletter examples, available reports and read-only platform access where possible.