Custom Branding Kit Design for Cohesive Identity

Arielle Napolitano

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About this service

Summary

I offer a comprehensive, custom Branding Kit Design that equips businesses with all the essential visual tools to maintain a cohesive brand identity across digital and print platforms. What sets my service apart is a focus on tailored design solutions that not only reflect your brand’s core values but also resonate with your target audience, ensuring long-term impact and consistency.

Process

Week 1: Discovery & Research

Initial consultation to understand your brand, goals, and target audience.

Competitor analysis and market research to inform design direction.

Week 2: Concept Development

Present 2-3 initial logo and brand concept options.

Review and feedback session to refine the preferred direction.

Week 3: Refinement & Revisions

Revise the selected concepts based on feedback.

Develop the full branding kit, including the logo suite, color palette, and typography.

Week 4: Finalization & Delivery

Finalize all deliverables, including brand guidelines, social media templates, business card designs, and more.

Provide all files in the required formats (JPEG, PNG, SVG, PDF).

Week 5: Final Review & Support

Final review session to ensure all deliverables meet expectations.

Provide ongoing support for implementing the branding materials.

FAQs

What is included in the Branding Kit?
The branding kit includes a logo suite (primary, secondary, and icon versions), color palette, typography guide, brand guidelines, social media templates, business card design, email signature, and optional stationery design.
How long does the process take?
The entire branding process typically takes 4-5 weeks, depending on the complexity of the project and the number of revisions.
How many revisions do I get?
I offer up to 3 rounds of revisions to ensure you are satisfied with the final design.
What file formats will I receive?
You will receive your branding assets in commonly used formats such as JPEG, PNG, SVG, and PDF, suitable for both print and digital use.
Do you offer website design as part of the branding kit?
While the branding kit focuses on visual identity elements, I can provide website design mockups as an additional service upon request.
Can I request additional collateral designs?
Yes! I offer additional design services such as brochures, flyers, and packaging design that can be added to your branding kit.
Will you help me implement the new branding?
I provide guidance on implementing your new brand assets, and I’m available for ongoing design support if needed.

What's included

Logo Suite
Primary, secondary, and icon versions in various formats (JPEG, PNG, SVG, PDF).
Color Palette
A comprehensive guide with hex, RGB, and CMYK codes for consistent use.
Typography Guide
Recommended fonts, sizes, and styles for headings, body text, and other uses.
Brand Guidelines
A detailed document outlining logo usage, colors, typography, and overall brand aesthetics.
Business Card Design
Ready-to-print business card templates with branding elements.
Social Media Templates
Customizable templates for platforms like Instagram, Facebook, and LinkedIn.
Email Signature Design
Branded email signature template for professional communication.
Stationery Design
Letterhead, envelope, and presentation templates aligned with the brand identity.
Website Design Mockups
Branded website layout and wireframes (optional, depending on project scope).
Iconography & Patterns
Custom icons and patterns to enhance branding across various platforms.