Social Media Content That Captivates and Converts

Arielle Napolitano

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About this service

Summary

I offer tailored social media content creation designed to elevate your brand's online presence and engage your target audience effectively. What sets my service apart is a strategic approach that combines compelling visuals, optimized captions, and data-driven insights to ensure your content not only captures attention but also drives meaningful interactions and conversions. By focusing on your brand's unique voice and values, I create cohesive and impactful content that resonates across all platforms.

Process

1. Discovery & Consultation

Conduct an initial meeting to understand the client's brand, goals, target audience, and preferred platforms.

Gather any existing branding materials, style guides, and competitor insights.

2. Content Strategy Development

Create a comprehensive content strategy that outlines the types of posts (e.g., promotional, educational, engaging), themes, and overall messaging.

Develop a content calendar that schedules posts, themes, and campaigns over a defined period.

3. Content Creation

Design engaging graphics and visuals tailored for each social media platform.

Write captivating captions optimized for audience engagement and SEO, along with a list of relevant hashtags.

4. Client Review & Revisions

Present the content calendar and sample posts to the client for feedback.

Revise and refine the content based on client input to ensure alignment with their vision and goals.

5. Final Deliverables

Provide the finalized social media content, including graphics, captions, and the complete content calendar.

Include a branding guide and engagement plan to ensure consistency across posts.

6. Implementation & Support

Assist with scheduling the posts (if applicable) or provide guidance on how to implement the content on the client’s platforms.

Offer ongoing support for community management and engagement strategies.

FAQs

What platforms do you create content for?
I create content tailored for various platforms, including Instagram, Facebook, Twitter, and LinkedIn, ensuring that each piece resonates with the unique audience of that platform.
How do you determine the content strategy?
The content strategy is developed based on a thorough understanding of your brand, target audience, and goals. I conduct research and analyze competitors to create a strategy that maximizes engagement and aligns with your objectives.
How many posts will I receive?
The number of posts varies based on the agreed-upon content calendar and package. Typically, I offer a set number of posts per week or month, but this can be adjusted to meet your specific needs.
What if I need revisions?
I offer a specified number of revisions during the review phase to ensure you are completely satisfied with the content before it goes live.
Do you provide ongoing support after the project is completed?
Yes! I’m available for ongoing support, whether it’s for future content creation, strategy adjustments, or community management assistance.

What's included

Social Media Graphics
High-quality, visually appealing graphics tailored for each platform (e.g., Instagram posts, stories, Facebook banners, Twitter headers).
Caption & Hashtag Strategy
Engaging captions optimized for each platform, along with a list of relevant hashtags to increase visibility.
Video Content
Short videos or animations designed for platforms like Instagram Reels, TikTok, or Facebook, enhancing engagement.
Infographics
Informative and visually engaging infographics that present complex information in an easily digestible format.
Content Calendar
A comprehensive schedule outlining post dates, platforms, and themes for the campaign duration.
Engagement Plan
Strategies for community management, including response templates and best practices for interacting with followers.
Branding Guide
Guidelines for maintaining consistency across social media posts, including font usage, colors, and imagery style.