What's included

• Social Media Strategy Document:

  Format: PDF Quantity: One Description: A comprehensive strategy document outlining the overarching goals, target audience analysis, content themes, posting schedules, and key performance indicators (KPIs) for the client's social media presence. This document serves as a roadmap for the social media campaign.

• Content Calendar:

  Format: Excel or Google Sheets Quantity: One Description: A detailed content calendar specifying the planned posts for each social media platform, including captions, hashtags, and multimedia elements. This calendar ensures consistency and alignment with the overall strategy.

• Monthly Analytics Report:

  Format: PowerPoint or PDF Quantity: One per month Description: A detailed report presenting key performance metrics such as engagement rates, follower growth, website traffic from social media, and other relevant analytics. This report helps assess the effectiveness of the social media efforts and informs future strategies.

• Customized Visual Content:

  Format: Various (JPEG, PNG) Quantity: As per the content calendar Description: Professionally designed visual content, including images, infographics, and other graphics tailored to enhance the brand's visual identity on social media. Visuals are aligned with the content calendar and brand guidelines.

• Ad Campaign Performance Analysis:

  Format: Spreadsheet (Excel or Google Sheets) Quantity: One per campaign Description: An analysis of the performance of any paid advertising campaigns run during the project. This includes insights into reach, impressions, click-through rates, and return on ad spend (ROAS), providing valuable data for future ad strategy refinement.