Visual Identity
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About this service
Summary
What's included
Logo
- Primary logo - Secondary logo (if applicable) - Logo variations (e.g., full-color, monochrome, grayscale)
Color Palette
- Primary color(s) - Secondary color(s) - Accent color(s) - Color codes (RGB, CMYK, and hex values)
Typography
- Primary typeface for headings - Secondary typeface for body text - Font files or sources
Mockups and Visual Applications:
Mockups of how the brand will appear on various real-world applications (e.g., business cards, billboards, digital screens, merchandise).
Presentation
A presentation or report summarizing the visual identity design process, decisions, and rationale.
Example projects
Recommendations
(5.0)
Client • Jan 27, 2024
Recommended
Mark Dusseau at Dusseau and Company, LLC hired Candyd and recommends working with them
Client • Aug 16, 2023
Recommended
Absolutely amazing work. We provided directions and some detail, she drove it home from there! Really creative, was attentive to the specifications, and uber creative. I look forward to working with her in the future.
Client • Aug 14, 2023
Recommended
Candyd was excellent — in both her skill and communication. It was a great experience!
Client • Aug 13, 2023
Recommended
I really enjoyed working with Candyd. She was very easy to work with, quick to respond to messages. I sent her my copywriting tasks and a vision which she did amazing work bringing it to life. I would definitely work with her again if the chance comes up.
Skills and tools
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop