We have about 13 years of experience in crafting engaging explainer videos. When done right, an explainer can connect and engage your audience and, in turn, can increase conversion rates. The key to creating great explainer videos is having a coherent script that matches the visuals and animation. Voice-over plays a part as well. So, we need to find a voice-over talent that fits the mood of the video. In other words, every part of the explainer video needs to feel connected.