What's included

• Social Media Design

  Design Concept: Collaborate with the client to define the goals, style, and branding for their social media presence. Create cohesive designs for Instagram, Facebook, and TikTok, including posts, stories, and reels. Post & Story Design: Develop visually engaging static and animated post and story templates, ensuring they align with the brand’s aesthetic and messaging. Optimize designs for each platform’s requirements (dimensions, text placement, etc.). Reels Design: Create dynamic, attention-grabbing reels with customized graphics and transitions that fit the brand’s voice and style. Flexible Templates: Design flexible templates for various content types (promotions, announcements, quotes, etc.) to maintain consistency while allowing for easy updates. Canva Integration: Set up Canva templates for the client to easily create future posts, stories, and reels, ensuring they maintain design consistency with minimal effort. Launch & Monitor: Deliver the designs and templates, and assist the client with posting and monitoring performance. Adjust designs based on audience engagement.

• Newsletter Design & Klaviyo/Mailchimp Integration + Set Up

  Design Concept: Collaborate with the client to define the goals and style of the newsletter. Design a responsive, visually engaging template that aligns with the brand, including headers, content sections, CTAs, and footers. Ensure the design is mobile-friendly. Klaviyo Setup: Set up a Klaviyo account (if not already done), segment email lists, and integrate with the client’s e-commerce platform. Create and customize the newsletter template within Klaviyo using dynamic content and product integration. Automation & Flows: Set up automated email flows for regular sends, such as welcome emails or promotions. Test the email across different devices to ensure it looks great and functions properly. Launch & Monitor: Send the newsletter, track its performance using Klaviyo’s analytics (open rates, click-through rates, etc.), and optimize based on results. Ongoing Optimization: Continuously refine email content, test different elements, and optimize automated flows based on performance metrics.

• Banners & Ads

  Design Brief: Collaborate with the client to understand the campaign goals, target audience, and platform specifications (Google Ads, Facebook, Instagram, etc.). Banner & Ad Design: Create visually appealing static or animated banners and ads tailored to the platform’s requirements. Focus on clear messaging, eye-catching visuals, and effective CTAs. Multiple Sizes: Design the banners and ads in various sizes and formats to ensure they perform well across different placements (desktop, mobile, sidebars, etc.). Optimization: Optimize the designs for fast loading times, ensuring they are mobile-friendly and compliant with platform guidelines. Performance Tracking: Once launched, monitor the performance of the ads and banners. Use insights to make any necessary adjustments to improve engagement and conversion rates. Ongoing Updates: Provide templates or guidelines for future ad campaigns, making it easy for the client to maintain consistency in design while running multiple ads.