Branding Kit Design

Pro

Smile Studio

Starting at

$

2,500

About this service

Summary

The Branding Basic Pack includes everything you need to establish a strong visual identity for your brand. It begins with moodboard creation and research to define the brand's direction, followed by the development of 3 logo options, 3 color palette options, and 3 font system options. You’ll receive one final deliverable, which can be a business card, stickers, or 3 custom web icons, tailored to your needs. The package includes 3 rounds of adjustments to refine the designs based on your feedback. Finally, a brand guidelines document is provided to ensure consistency across all applications. This pack offers a complete foundation for a memorable and cohesive brand identity.

Process

Branding Basic Pack Process:
This is the step-by-step breakdown of the process for delivering the Branding Basic Pack:
1. Moodboard & Research
Objective: To establish the foundational mood and direction for the brand identity.
Research: I begin by gathering visual inspiration, including color schemes, design trends, and cultural references that align with the brand’s essence and industry. This could include trends, competitors, or any specific stylistic elements the client desires. In this case, I would incorporate Moroccan and Mediterranean influences and 70s retro vibes.
Moodboard Creation: A digital moodboard is created, compiling key visuals that embody the brand’s personality, including colors, textures, images, and typography styles. This helps to visually communicate the style direction and ensure alignment with the client’s expectations.
2. Logo Design & Variations
Objective: To create a memorable and adaptable logo that communicates the brand’s identity.
Initial Concepts: I design 3 distinct logo options, each with a different approach based on the research and moodboard. These options will explore varying levels of complexity and styles—one could be more geometric, another more organic, and the third combining typography and imagery.
Refinement: Once the client provides feedback, I fine-tune the chosen logo. Adjustments might include color, shape, spacing, and proportions to make sure it’s versatile and works across all applications (from signage to digital).
Variations: Each selected logo comes with 3 variations, such as a full version, a simplified icon, and a horizontal version. This ensures flexibility in usage across different mediums.
3. Color Palette Development
Objective: To establish a harmonious set of colors that reflect the brand’s values and personality.
Initial Palette: I create 3 different color palette options based on the moodboard, each incorporating a primary color scheme and complementary tones. The palettes could range from bold and vibrant to more neutral and earthy tones depending on the desired brand tone (e.g., warm terracotta and deep greens for a Mediterranean feel).
Refinement: After reviewing the options, the client selects the preferred palette, which is then finalized and fine-tuned for the most effective brand application.
4. Fonts System
Objective: To select fonts that align with the brand’s identity and ensure consistency across all brand materials.
Font Options: I present 3 font system options: one for headers, one for body text, and one for accents or subheadings. The options will balance legibility with style—whether that’s a vintage-inspired serif, a modern sans-serif, or a combination of both, depending on the desired tone.
Refinement: After feedback, the most suitable font system is selected and finalized to create a harmonious type hierarchy that can be applied consistently across print and digital media.
5. Deliverable (Print or Digital)
Objective: To provide a physical or digital brand asset that extends the brand's identity into real-world applications.
Options: Depending on the client’s needs, one of the following deliverables is chosen:
Business Card: A custom-designed business card that incorporates the new logo, color palette, and typography system. This gives the client a tangible representation of their new brand identity.
Stickers: A set of branded stickers featuring the logo or custom elements from the branding, ideal for promoting the brand in a fun, casual way.
Web Icons: 3 custom-designed web icons that align with the brand’s visual style and could be used on the website for navigation or specific sections (e.g., a home, about, or contact icon).
6. Adjustments Phase (3 Rounds)
Objective: To refine and perfect the brand identity based on client feedback.
Process: After presenting the initial designs (logo, colors, fonts, and chosen deliverable), I allow the client up to 3 rounds of revisions. These revisions focus on fine-tuning details such as alignment, color adjustments, or font tweaks, ensuring the final design aligns perfectly with the client’s vision.
Final Approval: Once all revisions are completed, the client signs off on the final design.
7. Brand Guidelines
Objective: To ensure the brand is used consistently across all touchpoints.
Document Creation: I compile a brand guidelines document that outlines the proper use of the logo, color palette, typography, and any other key elements of the brand identity. This document includes specifications for print, digital, and social media use, ensuring consistency and clarity in how the brand is applied.
Delivery: The brand guidelines are delivered as a digital PDF, which the client can refer to as a go-to resource for maintaining a consistent brand image across all future materials.

What's included

  • Moodboard & Visual Researches

    Moodboard & Visual References are here to help us find a creative direction based on an arrangement of images. Let me know what you like and what you don’t 😇

  • Logo & Variations

    x 3 Proposition of Logo & Variations  • Logotype  • Wordmark  • Additional Variation 

  • Color Palette

    x 3 Propositions of Color Palette

  • Typographic System

    x 3 Propositions of Font System  • Headings • Subheading  • Body Text 

  • Print & Stationary

    - Business Cards - Flyers - Posters - Tags - Thank You Cards - Menu - Coasters - Wrapping Paper - Merchandising & More...

  • Social Media Templates

    Stunning Social Media Templates that you can customise and reuse on the long run ! Perfectly matching your brand goals, vision and aesthethic ✨

  • Packaging Design

    All sorts and size of custom made packaging with an eye catching design perfect to catch your audience and give tailored made solutions for delivery or in-store sales. - Bags - Delivery Crafted Containers - Postal Boxes - PR Boxes - Candles - Zip Locks - Custom Packagings & More...

Example projects

Koul - Mediterranean Food - Branding + Web Design

The More Project - Branding

Les Sauveteuses - Branding + Shopify Design

Recommendations

(4.5)

Justin Kohle • Motus Gratis

Client • Feb 17, 2025

Recommended

Pleasure to work with.

Recommended

Justin at Motus Gratis hired Smile and recommends working with them


Client • Dec 31, 2024

Ziwei Wang

Client • May 17, 2024

Recommended

Sarah's design flair, patience, and meticulous attention to detail made working together a breeze. She truly listened to my ideas and brought them to life with style. Highly recommend for anyone seeking a website wizard!

Recommended

Ziwei recommends working with Smile


Client • Oct 10, 2023

Cecilia Reusch

Client • Jan 25, 2023

Recommended

Working with Sarah from Smile Studio was a pleasure. She understood the vision and took specific ideas we had and made them come to life. We were very impressed by her fast turnaround and the organization with her delivery of the project!

Duration

4 weeks

Skills and tools

Social Content Design

Brand Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Fashion
Food and Beverage
Hospitality

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