Content diagnostic & auditAeesha McOseni
Content diagnostics & audit are two separate services that lead to one another. The content diagnostics part discloses the problems a product's content has, why the problems exist, and techniques & tools recommended to solve these problems. Then, the content audit part uses these techniques & tools to solve the content problems and ensure that the solutions are overarching.
Content diagnostics and audit is for existing products that are experiencing;
drop-offs, high churn rates
low adoption rates
inconsistencies in voice and tone
user experience complaints
accessibility issues
customer centres burdened with content-related issues or multiple questions that website/app content should have answered, etc.
What's included
Content Diagnostics
An in-depth review of the product (app, website, web app, etc.) content to reveal errors, inconsistencies, defaults, and deficiencies. The diagnostics will check if content serves its purpose, aligns with business goals, help users attain their wants & goals and solve their problems, and is accessible to different users, etc.
The result will be a comprehensive list of problems that were identified, recommended solutions, and the impact that the solutions will have on the product and the user experience.
Content Audit
A redo of product content to address the problems identified during the content diagnostics stage.
The audit might include creating a content style guide to inform copy decisions and improve consistency, changing the approach, rewriting website and app interface copy, editing existing content, making changes to fonts, colour contrast, content positioning, etc.
Aeesha's other services
Contact for pricing
Tags
Figma
Google Docs
Whimsical Wireframes
Copy Editor
Copywriter
UX Researcher
Service provided by
Aeesha McOseni Benin
Content diagnostic & auditAeesha McOseni
Contact for pricing
Tags
Figma
Google Docs
Whimsical Wireframes
Copy Editor
Copywriter
UX Researcher
Content diagnostics & audit are two separate services that lead to one another. The content diagnostics part discloses the problems a product's content has, why the problems exist, and techniques & tools recommended to solve these problems. Then, the content audit part uses these techniques & tools to solve the content problems and ensure that the solutions are overarching.
Content diagnostics and audit is for existing products that are experiencing;
drop-offs, high churn rates
low adoption rates
inconsistencies in voice and tone
user experience complaints
accessibility issues
customer centres burdened with content-related issues or multiple questions that website/app content should have answered, etc.
What's included
Content Diagnostics
An in-depth review of the product (app, website, web app, etc.) content to reveal errors, inconsistencies, defaults, and deficiencies. The diagnostics will check if content serves its purpose, aligns with business goals, help users attain their wants & goals and solve their problems, and is accessible to different users, etc.
The result will be a comprehensive list of problems that were identified, recommended solutions, and the impact that the solutions will have on the product and the user experience.
Content Audit
A redo of product content to address the problems identified during the content diagnostics stage.
The audit might include creating a content style guide to inform copy decisions and improve consistency, changing the approach, rewriting website and app interface copy, editing existing content, making changes to fonts, colour contrast, content positioning, etc.
Aeesha's other services
Contact for pricing