What's included

• Strategy Call

  A 30 – 60 minute collaborative session to understand your brand, business goals, target audience and challenges. This sets the foundation for strategic direction and ensures alignment before any creative work begins.

• Research & analysis

  In-depth market, audience and competitor research to uncover insights that shape your brand's positioning. This includes visual audits, tone-of-voice analysis and identification of key differentiators to inform the brand strategy.

• In-depth Strategy Presentation

  A comprehensive presentation that outlines your brand’s strategic foundation including brand purpose, values, audience personas, positioning, messaging pillars and visual direction. This document serves as a blueprint for all branding and marketing decisions moving forward.

• Visual Identity

  A cohesive and flexible visual system that includes a custom logo suite (primary, secondary, and icon versions), supporting illustrations, curated font pairings and a strategic colour palette. This ensures consistent, recognizable and scalable brand visuals across all touchpoints.

• Brand Design Presentation

  A detailed showcase of the final visual identity, demonstrating how the logo, typography, colour palette and brand elements come together across real-world applications. This presentation helps visualize the brand in action and ensures clarity and alignment before final delivery.

• Social Media Templates

  A set of editable, on-brand templates designed for platforms like Instagram, Facebook and LinkedIn. These templates ensure visual consistency and make it easy to create engaging content for posts, stories and announcements without starting from scratch.

• Packaging Presentation

  A visual mockup showcasing the packaging design in real-world contexts. This includes layout design, material direction and branding application across different formats helping you visualize how the product will appear on shelves and in customer hands.

• Brand Guidelines & Packaged Files

  A comprehensive brand manual detailing logo usage, color codes, typography rules, visual styles and do's & don'ts to maintain brand consistency. Includes all final logo files, font files (if applicable), color codes and design assets in organized ready-to-use formats.