Social Media Strategy & Content Done For You

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About this service

Summary

You know you need to show up on social to grow your business, but between running everything else and trying to figure out what to post, it can feel extremely overwhelming. 😓
That’s where I come in.
This is for business owners who know social media matters, but don’t have the time (or headspace) to figure it all out on their own.
Here's what we'll do:
Simplify your content strategy
Plan with intention
Create high-value content that actually supports your business goals
(and enjoy the process while we're at it) 😉
What’s included:
[Check the deliverables tab for more details]
Social Strategy
Monthly Content Plan
Content Creation + Posting
Performance Updates
**For an extra fee, I can help you set up and manage paid social campaigns (Instagram, Facebook) This includes ad copy, creative, targeting support, and simple performance reports—great for amplifying your best content.
A little about how I work: I focus on simplicity, clarity, and quality over quantity. No content fluff or pressure to post daily. Just content that reflects you, feels good to create, and supports your business goals.
I’ve worked with solopreneurs, small business owners, large corporations and growing teams to help them show up with confidence and consistency, without doing it all themselves.
Still not sure if this is the right fit? No pressure. Let’s hop on a quick discovery call so you can ask your questions, tell me where you're at, and see if this feels like the support you need.
And if you’re already thinking, “Yes, this is exactly what I’ve been looking for,” click Request and we’ll build a custom package that fits your goals, style, and budget.

What's included

  • 💬 Social & Content Strategy | What are we trying to achieve? Who's our audience?

    ➤ 90-minute kickoff session ➤ brand, audience, and content audit ➤ Messaging (voice, topics, hooks) ➤ Competitor analysis

  • 📆 Monthly Content Plan | What are we posting? When?

    ➤ Monthly content that aligns with your business goals (awareness, conversions, etc.) ➤ Weekly content structure (what to post and when) ➤ Suggested CTAs (call to actions) ➤ All included in Notion (calendar layout)

  • 🎥 Content Creation | What are we saying and how?

    ➤ video scripts ➤ guided video recording session (zoom or in person) ➤ fully edited short-form videos (captions, hooks, music, CTAs, branding) ➤ organized content calendar in notion (weekly breakdown) ➤ scheduling/posting *Quantity can be adjusted based on your budget and needs

  • 💰 Paid Social (Optional) for Facebook & Instagram

    ➤ Ad campaign setup on Meta ➤ Audience targeting suggestions or setup ➤ Ad creatives (repurposed or custom) ➤ Monthly campaign monitoring and basic performance report *Quantity can be adjusted based on your budget and needs

Recommendations

(5.0)

Bobby Green • Passage

Client • Mar 31, 2025

Adriana was amazing. We'd work with her again in a second! Her level of curiosity and thoughtfulness made getting her onboarded and productive very easy. She was very organized and proactive, this made our lives so much easier.

Racheal James

Client • Mar 25, 2025

Working with Adriana is one of the best experiences I've ever had! She's so creative and detailed, she makes work easy. I love how she always brings suggestions and ideas when we work together. She's of big value to me and the team. I highly recommend her to anyone needing a social media marketing strategist.

Angela Marrero

Client • Mar 24, 2025

I had the pleasure of working with Adriana and can confidently say she’s one of the most exceptional professionals I’ve met. We recently collaborated as co-freelancers on a client project focused on social media optimization and content strategy. Adriana's an organized strategist, highly communicative, and fully committed to delivering high-quality, timely work. I wholeheartedly recommend her to anyone lucky enough to work with her. If you get the chance, don’t think twice - she's amazing!

Reza Saeedi • Passage

Client • Feb 27, 2025

Adriana has been an incredible addition to the team. Beyond her creative talent, she’s highly organized, communicates proactively, and follows through on every commitment—qualities that make all the difference in a fast-moving startup. From day one, she operated with ownership and reliability, making it feel like she’d always been part of the team. If you need a social media manager who blends creativity with execution, Adriana is the one.

David Acosta • Verte Healthcare

Client • Feb 25, 2025

Very organized, attention to detail, professional, work fast and deliver on time. The most important skill she have is kindness and compassion personality, always looking to help her colleagues succeed.

I highly recommend Adriana, an exceptional digital marketing consultant. Having worked alongside her in a previous role, I was consistently impressed by her responsibility, attention to detail, and passion. Adriana's creativity, dedication, and ability to collaborate effectively made her an invaluable asset to our team. She consistently delivered outstanding results, turning ideas into reality. Adriana is a true doer, and her contributions were vital to our collective success.

Miguel Aviles • MJA & CO, LLC

Client • Aug 14, 2024

Adriana Serrano is a world-class content development maven who has transformed my social media presence. As a thought leader in DEIB, it's crucial that my voice resonates authentically. Adriana’s brilliance in content calendar development, video creation, and navigating nuanced topics has elevated my message. She’s organized my ideas into impactful content, making her an indispensable partner for anyone looking to amplify their voice and impact.

Oscar Cullen

Client • Aug 14, 2024

Adriana has done an incredible job in revamping and growing VotaFácil’s social media presence. Our account’s following has grown 15x and our reach has improved 100-fold (yes, one hundred) since we started working with her. She took the time to clearly understand our goals, the social media landscape for our particular topic, and coached me through the best way to present myself to our audience. The results speak for themselves.


Skills and tools

Content Creator

Content Strategist

Video Editor

Canva

Canva

CapCut

CapCut

Facebook Business Manager

Facebook Business Manager

Google Analytics

Google Analytics

Notion

Notion

Industries

Marketing

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