A full system of brand identity, which includes: Logo: The most recognizable aspect of a brand's identity.

Color Palette: The specific colors chosen to represent the brand. Consistent use of these colors across all brand materials helps reinforce recognition and association.

Typography: The fonts and styles chosen for use in brand communications. Typography contributes to the overall tone and personality of the brand.

Visual Elements: Besides the logo, this includes any additional graphics, patterns, or icons that are associated with the brand.

Imagery: The types of images or photography used by the brand. This can include specific subject matter, style, or tone of the visuals. Brand Experience (if discussed): The overall perception and feeling that consumers have when interacting with the brand across various touchpoints: banners, social media.

Packaging (if discussed): For products, packaging design plays a significant role in brand identity, often reflecting the brand's values and personality.

You will get a questionnaire, that helps me to understand more about your brand and your needs.

Create mood board and vision direction, based on the previous research.

Step 3: Brand presentation Presentation of few variations of the logo and overall brand style, which will be the core of the future brand identity (2-3 options for you to choose).

2 or 3 revisions before final approval and presentation of brand identity.

Step 5: Identity Presentation One page Brand Guideline sheet with your logos, colour palette, fonts and visual assets and imagery + folder with png's, svg's, fonts for future use.