What's included

• Market and Competitive Analysis (on Demand)

  The analysis is conducted in the form of benchmarking, It studies the successful experience of direct and indirect competitors to identify best practices, opportunities and potential weak spots.

• Target Audience & User Personas (on Demand)

  By defining the target audience and their goals and pain points, user personas are created. They are detailed profiles representing the key user segments, their characteristics, and motivations. Their perspective is used when designing a website to avoid bias and improve design efficiency.

• User Flow Map

  A representation of user interactions with the app that describes the typical or ideal steps needed to accomplish a certain task performed with a product. User flows tend to differentiate between main and alternative flows.

• Wireframes

  Schematic representations showcasing the application's structure, layout, and functionality based on previously defined user needs, goals, and pain points

• High Fidelity Prototype

  Pixel-perfect set of app's screens, grouped by flows. Prototypes incorporate branding elements, colors, typography, and imagery. It is a 1 to 1 replica of the real-life application that is fully interactive and allows to go through a whole user journey.

• Design System

  The design system serves as a library that documents all visual assets and interaction design guidelines, ensuring the scalability of the product.

• Iterative Refinement (up to 3 rounds)

  Collaborative feedback and refinement process to iteratively improve the design based on user feedback and evolving business needs.