BRAND AUDITS

Deneen Alexandra

(0)

Starting at

$

200

About this service

Summary

Since branding isn't a one-and-done process, audits can be a powerful tool to stay ahead of the curve.
Branding is indeed an ongoing process, and conducting periodic audits can help ensure your remain relevant, effective, and aligned with your goals.
There's four traditional brand factors, I add a fifth to my process to further break it down and support a holistic approach. They work together as a whole. If there's a disconnect in one, the others will follow
Through evaluating and analyzing various aspects of your brand, you're able to identify any weaknesses, blind spots, or inconsistencies that may have developed over time.
By evaluating these factors you can gain insights into your brand's strengths, weaknesses, opportunities, and threats.
This information can guide you in making informed decisions to refine your brand strategy, enhance customer experiences, address any issues, and adapt to changes in the market, thus ensuring the longevity and integrity of your brand.

What's included

  • BRAND LEVEL 1

    This is a basic review of all five brand elements as they currently pertain to your brand, and to identify any disconnects. We’ll see what’s working, what isn’t, and what could potentially be problematic down the road to avoid any negative ripple effects. The goal of this Level 1 is to offer a simple yet informative diagnostic check-in that can be done regularly. It’s designed to bring clarity and awareness around any potential blind spots, or offer peace of mind that you’re on track. Visual elements, messaging, copy, imagery, positioning,

  • BRAND AUDIT LEVEL 2

    FORMULATE NEXT STEPS & ACTION PLANS BASED ON THE LEVEL ONE DIAGNOSIS & ACTION PLANS

  • BRAND AUDIT LEVEL 3

    LEVEL 1 & 2, + DEEP DIVE INTO COMPETITION - LEGACY PLANS - POTENTIAL PIVOTO DEMANDS - CULTURE.

  • CUSTOMIZED

    Since each brand is unique, your audit can be combined or tailored to your specific goals and requirements, as needed.

Skills and tools

Brand Designer
Brand Strategist
Zoom

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