What's included

• Product Design

  - Develop your brand strategy, which forms the foundation of your brand and serves as a guide for your visual identity. This includes analyzing your competitors, identifying your target audience, and defining your value proposition, as well as crafting your brand's personality, tone of voice, purpose, mission, and vision. - Receive two different creative directions through moodboards, each with its own set of visuals, fonts, and colors. - Get a logo suite consisting of a primary logo, secondary logo, logo mark, and submark, as well as a carefully curated color palette and typography selection. - Be guided on the photography style you should use for your brand through a photography direction. - Have a unique brand pattern created that you can use consistently across all your branding materials, such as business cards, website, packaging, mailings, merch, office, and storefront. - Receive custom illustrations or elements to be used in your brand pattern. - Get a full brand presentation that includes your brand strategy and brand guidelines. - Receive two pieces of brand stationery or brand collateral that showcase your new brand identity. - Please note that licensing is not included in our services.