Branding

Rachel Zelaya

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About this service

Summary

To establish a strong and recognizable brand, it is important to develop a comprehensive brand strategy that serves as a foundation and guide for your visual identity. This includes conducting a thorough analysis of your competitors, identifying your target audience, and defining your value proposition. In addition to these key steps, you will also need to craft your brand's personality, tone of voice, purpose, mission, and vision.
Once you have established your brand strategy, we will provide two different creative directions through mood boards, each with its own set of visuals, fonts, and colors. This will allow you to choose the direction that best aligns with your brand's personality and goals.
Next, we will create a logo suite for your brand consisting of a primary logo, secondary logo, logo mark, and submarket. We will also provide a carefully curated color palette and typography selection to ensure consistency across all your branding materials.
In addition to your logo suite, we will guide you on the photography style that would best suit your brand through our photography direction service. This will help you maintain consistency and coherence across your brand.
To add more uniqueness and consistency to your brand, we will create a unique brand pattern that you can use consistently across all your branding materials, such as business cards, websites, packaging, mailings, merch, office, and storefronts. We can also provide custom illustrations or elements that fit seamlessly with your brand pattern.
To ensure that you have a comprehensive understanding of your brand's new identity, we will provide you with a full brand presentation that includes your brand strategy and brand guidelines.
Finally, we will provide you with two pieces of brand stationery or brand collateral that showcase your new brand identity, such as letterheads, business cards, or brochures.
Please note that licensing is not included in our services, but we can guide you on the licensing process and help you secure the right licenses for your brand's needs.

What's included

  • Branding

    - Develop your brand strategy, which forms the foundation of your brand and serves as a guide for your visual identity. This includes analyzing your competitors, identifying your target audience, and defining your value proposition, as well as crafting your brand's personality, tone of voice, purpose, mission, and vision. - Receive two different creative directions through mood boards, each with its own set of visuals, fonts, and colors. - Get a logo suite consisting of a primary logo, secondary logo, logo mark, and submarket, as well as a carefully curated color palette and typography selection. - Be guided on the photography style you should use for your brand through a photography direction. - Have a unique brand pattern created that you can use consistently across all your branding materials, such as business cards, website, packaging, mailings, merch, office, and storefront. - Receive custom illustrations or elements to be used in your brand pattern. - Get a full brand presentation that includes your brand strategy and brand guidelines. - Receive two pieces of brand stationery or brand collateral that showcase your new brand identity. - Please note that licensing is not included in our services.

Example projects

Seadine Restaurant

Solo Cafe

Loto Café

Skills and tools

Graphic Designer
Adobe Illustrator

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Example projects

Contact for pricing