BRAND IDENTITY DESIGN
Paige M.
Starting at
$
800
About this service
Summary
Why work with me?
It's simple, I don't overthink just kidding! In all seriousness, I love creating and bringing ideas to life. It started as a hobby but quickly grew into a career and purpose that I have been fortunate enough to share with some amazing brands and founders. I do brand strategy, identity, and design. I bring a unique perspective to branding with my attention to detail (I have been known to surprise my clients, so watch out) and research techniques (I will look everywhere to generate ideas, working with me you will not run out of ideas, honey)
What are my expectations for you?
We regularly communicate
You are human, so enjoy this process. Come with big, bold ideas, and be prepared to discuss them in detail
Prior to our sessions or virtual call, please have a response ready for the questions sent to you about your brand
Keep our conversation/communication focused solely on your brand with no third-party or outside distractions
You become familiar with the process and expectations
Who is this service for?
Anyone that wants to launch a brand or re-brand an existing company
Need professional branding to take their ideas to the next level
Working with a limited budget but has big ideas
Looking to test out an idea before creating a website, social media presence, or brand direction
What will you be getting?
Brand Identity: Logo + logotype, secondary fronts, inspirations
Brand Design: mockup visuals, 2 mood boards, visuals
Brand Strategy: in-depth focus on the founder's vision, ideal clients, products, employees, locations, marketing, industry trends, community, social impact, growth, and plans
What's included
Consultation + Planning
Welcome, this service creates a brand that authentically represents your business and effectively communicates its value to your target audience. Through an in-depth discovery call, I will take valuable notes to create your dream brand. By analyzing your industry landscape, competitive positioning, and target audience demographics, I make sure that your brand captures attention and resonates with the right people, and properly tells your story. Throughout the process, I will communicate and collaborate closely with you, making sure that your vision and goals are fully understood and incorporated into the brand creation. Be prepared for regular updates. I believe in the power of collaboration and consider your input an integral part of the brand development journey. Planning Once I have gathered all the necessary information, I begin translating your brand vision into tangible assets. This includes designing captivating logos, selecting visually appealing color palettes, crafting impactful messaging, and creating consistent brand guidelines. My goal is to create a brand that tells your unique story and deeply connects with your audience. When the branding is completed, you will have all the deliverables (logo+ logotype, color palette, mood board, mock-up, product prototypes, brand strategy, and guidelines). Additionally, you are given one week to request unlimited revisions and edits. I want this to be a brand that you can be proud of, something you envision. I'm just here to elevate your big ideas.
Logo + Logotype
Custom logo design with the bran typography (fronts), graphics, slogans, and other identifiers. Logo (front or icon) Logotype (front only) Body front (secondary front for paragraphs, product descriptions, etc) Favicon (icon only)
Brand Color Palatte + Visuals
Brand colors and descriptions (e.g black #171515) Brand inspirations and visuals
Moodboard X 2
Custom mood boards so you can take your brand in any direction you desire
Brand Strategy + Guidelines
A detailed visual description of your brand, a summary of the direction and inspiration you had in mind when you came up with the idea. This is a lengthy process, it will be done virtually on a call. Please come ready to discuss your origin story, vision, community, clients/customers, employees, and industry. In addition, have three brands in mind that you like us to use as a reference.
Mockups (if required)
Visual representation of how a brand or product might appear in a real-world context. Stationary Mockup (business cards, letterheads, envelopes, and other branded items) Product Mockup (a 3D or 2D rendering of the product, in various settings, to give you a sense of how the product will look, feel, and function) Billboard / Signage Mockup ( a high-resolution image of a billboard or sign, with branding and messaging superimposed onto it, showing how the product will look in a real-world location)
Unlimited Revision for 1 week
You have one week to request modifications and edits on any part of the branding, including the logo design. After this period, all edits are final and cannot be changed.
Duration
1 -2 weeks
Skills and tools
Work with me