It's simple, I don't overthink just kidding! In all seriousness, I love creating and bringing ideas to life. It started as a hobby but quickly grew into a career and purpose that I have been fortunate enough to share with some amazing brands and founders. I do brand strategy, identity, and design. I bring a unique perspective to branding with my attention to detail (I have been known to surprise my clients, so watch out) and research techniques (I will look everywhere to generate ideas, working with me you will not run out of ideas, honey)