What's included

• Audit & Strategy Consultation

  * Review of your current email list, customer data, and existing flows (if any). * Discuss your business goals, target audience, and brand tone to align the flow strategy.

• Flow Planning & Mapping

  * Design a flow map/diagram outlining key triggers, decision splits, and timing. * Define entry triggers (e.g., signups, abandoned carts, recent purchases) and exit conditions.

• Complete Flow Setup in Klaviyo

  Build fully functional, automated flows inside Klaviyo, including: * Welcome Series * Abandoned Cart Flow * Browse Abandonment Flow * Post-Purchase Flow * Winback/Re-engagement Flow * Custom flows based on your business needs (e.g., VIP customer flows)

• Segmentation & Targeting

  * Set up customer segments to personalize messaging for different user groups (e.g., new vs returning customers). * Implement logic for different customer journeys based on purchase behavior, preferences, and engagement.

• Deliverability & Compliance Setup

  * Ensure proper sender authentication (SPF, DKIM, DMARC). * Apply double opt-in if required and ensure compliance with GDPR/CAN-SPAM.

• Flow Testing & Quality Assurance

  * Run test emails to verify triggers, timing, and email rendering across devices. * Ensure correct personalization and logic splits are applied.