What's included

• Historical Performance Analysis

  * Deep dive into past 3-12 months of email campaigns and flows. * Metric-by-metric review: open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates. * Identify trends, peak performance periods, and underperforming campaigns.

• List Health & Engagement Analysis

  * Subscriber engagement segmentation (active, dormant, unengaged). * Identify list decay rate and engagement drop-off points. * Analyze list acquisition sources to determine which channels bring high-quality subscribers.

• Flow & Automation Review

  * Analyze key lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Winback). * Review trigger conditions, timing, segmentation logic, and email content. * Identify gaps in automation (missing re-engagement flows, VIP segmentation, etc.).

• Performance Benchmarking

  * Compare your email performance metrics against industry standards (specific to your niche, e.g., eCommerce, SaaS, DTC). * Highlight areas where you are outperforming and where you’re falling behind