Email Performance Audit & AnalyticsMaissa Sghaier
I help brands unlock email marketing insights with deep performance audits, data-driven recommendations, and custom dashboards to boost engagement, and revenue.
What's included
Historical Performance Analysis
* Deep dive into past 3-12 months of email campaigns and flows.
* Metric-by-metric review: open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates.
* Identify trends, peak performance periods, and underperforming campaigns.
List Health & Engagement Analysis
* Subscriber engagement segmentation (active, dormant, unengaged).
* Identify list decay rate and engagement drop-off points.
* Analyze list acquisition sources to determine which channels bring high-quality subscribers.
Flow & Automation Review
* Analyze key lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Winback).
* Review trigger conditions, timing, segmentation logic, and email content.
* Identify gaps in automation (missing re-engagement flows, VIP segmentation, etc.).
Performance Benchmarking
* Compare your email performance metrics against industry standards (specific to your niche, e.g., eCommerce, SaaS, DTC).
* Highlight areas where you are outperforming and where you’re falling behind
Maissa's other services
Starting at$25 /hr
Tags
Google Sheets
HubSpot
Looker
Microsoft Power BI
Mixpanel
Email Marketer
Service provided by
Maissa Sghaier Tunis, Tunisia
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- Followers
Email Performance Audit & AnalyticsMaissa Sghaier
Starting at$25 /hr
Tags
Google Sheets
HubSpot
Looker
Microsoft Power BI
Mixpanel
Email Marketer
I help brands unlock email marketing insights with deep performance audits, data-driven recommendations, and custom dashboards to boost engagement, and revenue.
What's included
Historical Performance Analysis
* Deep dive into past 3-12 months of email campaigns and flows.
* Metric-by-metric review: open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates.
* Identify trends, peak performance periods, and underperforming campaigns.
List Health & Engagement Analysis
* Subscriber engagement segmentation (active, dormant, unengaged).
* Identify list decay rate and engagement drop-off points.
* Analyze list acquisition sources to determine which channels bring high-quality subscribers.
Flow & Automation Review
* Analyze key lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Winback).
* Review trigger conditions, timing, segmentation logic, and email content.
* Identify gaps in automation (missing re-engagement flows, VIP segmentation, etc.).
Performance Benchmarking
* Compare your email performance metrics against industry standards (specific to your niche, e.g., eCommerce, SaaS, DTC).
* Highlight areas where you are outperforming and where you’re falling behind
Maissa's other services
$25 /hr