What's included

• Brand Story

  You will be given an AIDA and PAS document which will help build the framework of the brand identity you're looking to achieve. An AIDA stands for Attention, Interest, Desire, and Action. A PAS stands for Problem, Agitate, and Solution.

• Mission Statement & Bio of Brand

  After completing the AIDA and PAS a mission statement will be generated on the answers provided. This will be added into the Brand Guidelines.

• Brand Voice & Tone

  This is how the brand communicates, whether it’s formal, casual, friendly, or professional.

• Emotional Connection

  How will the brand resonate with its target audience on a deeper level.

• Visual Guidelines

  A comprehensive document that outlines how the brand elements should be used. This includes guidelines for logo placement, clear space, minimum size, color usage, and more, ensuring a consistent brand image across all applications.

• Logo Variations

  Different versions of the primary logo, such as full-color, monochrome, black and white, and simplified versions. These variations ensure the logo looks great in different scenarios.

• Color Palette

  A carefully curated selection of colors used in the brand's identity. This includes primary and secondary colors, as well as any accent colors, to maintain consistency across all materials.

• Typography

  Specification of the fonts or typefaces used in the brand identity. This includes the main font for headlines and body text, as well as any secondary fonts for specific use cases.

• Business Card Design

  A professionally designed business card template that includes the logo, brand colors, and typography, allowing easy customization for different team members.

• Stationery

  Templates for official letterheads and envelopes that incorporate the brand's visual elements, providing a polished and cohesive look for official communication.

• Email Signature Design

  A branded email signature template with the logo and relevant contact information, enhancing professionalism in email communications.

• Social Media Profile Assets

  Branded profile pictures and cover photos for various social media platforms, maintaining a consistent brand presence across digital channels.

• Brand Patterns or Textures - Optional

  Custom patterns or textures that complement the brand's aesthetics, adding depth and visual interest to designs.

• Brand Usage Examples

  Visual examples of the brand elements applied to different materials, showcasing how the brand identity should be implemented in real-world scenarios.

• Brand Iconography - Optional

  A set of custom icons or illustrations that align with the brand's visual style, providing unique visuals for use in presentations, websites, and other materials.

• File Formats

  Supply all brand elements, such as logos, colors, and fonts, in different file formats (e.g., PNG, JPG, SVG, AI, EPS) to accommodate various design and marketing needs.